Digital Marketing Strategist

Nashville, Tennessee Job Description The Digital Marketing Strategist will play a critical role in reshaping Pillsbury’s digital marketing function. Embedded in Pillsbury’s content strategy team, this position will report to and work closely with the Senior Director of Content Strategy to reimagine digital marketing processes. They will also work in close coordination with the Senior Manager of Marketing Technology charged with oversight and advancement of the firm’s evolving MarTech infrastructure. This position will serve as the primary bridge that connects business development objectives with digital marketing strategy, optimizing the firm’s workflows to facilitate maximum brand visibility and audience engagement. This role will be responsible for directing digital marketing practices, implementing new processes and deploying tools to streamline and personalize customer journeys. They will also be charged with adapting those activities in response to constant shifts in technologies and user behaviors, to seamlessly deliver actionable business leads, measure success, and facilitate greater market awareness. KEY RESPONSIBILITIES Define and execute digital marketing strategies that align with and enhance the firm’s ability to achieve business development and thought leadership goals. Design and implement marketing automation solutions that enhance audience segmentation efforts, streamline workflows, and nurture leads. Lead email marketing strategy, including personalization, audience targeting, A/B testing and other avenues to improve engagement and conversion. Advise of website UX, including with respect to data structure, form optimization, A/B page testing, CTA implementation, and other aspects of user interaction. Define and implement targeting strategies for web, social media and search channels (including SEM), analyzing performance and continuously refining tactics based on uncovered insights to generate leads. Partner with content teams to ensure digital content is highly discoverable and achieve penetration with target audiences, conducting keyword research and optimization to maximize visibility. Support technical and on-page SEO initiatives in collaboration with web and technology teams and advance GAIO efforts by aligning content strategies with evolving AI-driven search behaviors. Monitor event and campaign performance and build reports and dashboards to communicate results, translating analytics into actionable recommendations for marketing and business development teams. Recommend and implement improvements to website user experience, user journeys, conversion paths, and overall content performance, collaborating with technical teams on integrations, tagging, and data flow. REQUIRED EDUCATION, KNOWLEDGE & EXPERIENCE 5–8+ years of proven success working in a sophisticated digital marketing environment Keen understanding of how marketing technology ecosystems support campaign execution Hands-on experience in both the strategic and technical aspects of email and website marketing and marketing automation Strong proficiency in Google Analytics (GA4), SEO tools, and campaign tracking methodologies Familiarity with CRM systems, CMS platforms and digital marketing best practices, as well as the interplay between them Knowledge of AI-driven search trends and optimization strategies A process-oriented approach and a continual improvement mindset Bachelor’s degree preferred PHYSICAL REQUIREMENTS Ability to sit and stand for extended periods. Ability to lift up to 15 pounds. The expected salary range for this position is $110k - $165k. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location. Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer. If you require an accommodation in order to apply for a position, please contact us at View email address on click.appcast.io. We set a high bar for client service and regularly ask clients how we can do better. Our responsiveness has placed us among the Top 25 Most Recommended Law Firms Among GCs for five years running in BTI’s benchmark survey of corporate counsel. This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators and application developers to more easily access and analyze data.