Global Marketing Director, COPD

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver a firstclass COPD launch. You bring a strategic mindset, crosscultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a highperformance, patientfocused culture across global and country teams. Major Duties and Responsibilities: As the Global Marketing Director you will be accountable for: Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives. Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth. Market and Regional Partnership: Build strong, trustbased partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails. Insights and Evidence: Integrate clinical, realworld, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication. GotoMarket and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and nextbestaction frameworks) to optimize HCP and patient engagement and measure impact across touchpoints. AI and Digital Enablement: Embed AIpowered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards. CrossFunctional Leadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance. Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization. Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and coursecorrect quickly to deliver inyear and longterm objectives. Requirements/Qualifications: Education: Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired. Experience: Significant experience launching biologics and delivering end to end brand leadership in specialty care. Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence. Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies. Preferred: Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus. Special Skills/Abilities: Strong strategic thinking, decisionmaking, and problem solving, with the ability to simplify complexity and set clear choices. Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority. Bias for action with a track record of translating ideas into measurable outcomes. Robust analytical, organizational, and communication skills (written and verbal). Comfortable operating amid ambiguity and managing multiple priorities in a fastpaced, highly crossfunctional environment. Proven ability to build, develop, and inspire highperforming teams and an inclusive, patientcentric culture. Total Rewards: The annual base pay (or hourly rate of compensation) for this position ranges from $231,988.80 to $347,983.20. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans. AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing View email address on click.appcast.io. Date Posted 08-Jul-2026 Closing Date 14-Jul-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.