Product Marketing Manager

About the job
Who we are At PolyNovo, we are committed to improving the outcomes of patients through the development and provision of the best surgical solutions possible. PolyNovo develops innovative medical devices utilizing the patented bioabsorbable polymer technology NovoSorb®. Our lifesaving and life-changing products have revolutionized the treatment of burns and major trauma, and have multiple emerging indications. With 130 employees in the U.S. and over 300 worldwide, PolyNovo has positively impacted the lives of more than 65,000 patients globally.

Position overview
Developing marketing strategies by working with local and global teams to generate demand / business by reviewing product; conducting market research; generating product requirements; determining specifications, scheduling, pricing, and time-integrated plans for product introduction to meet generated

demand.

Job description

• Ensure marketing plans, budgets and monthly results are communicated and fully understood, accepted and appropriate corrective action is taken where necessary.
• Determine customers needs and desires by specifying the research needed to obtain market information.
• Recommend the nature and scope of current and future product lines by reviewing product specifications and marketplace requirements; appraising new product ideas and/or product or packaging changes.
• Assess market competition, comparing the company's product versus competitors & then develop strategies to compete.
• Provide source data for portfolio and company communications, defining marketing communication objectives & related actions.
• Assess product market share and work with sales to develop sales strategies to target focus on growth areas.
• Assess product market data by calling on customers with field salespeople and evaluating sales call results.
• Develop strong relationships with clinical key opinion leaders
• Provide short and long-term product sales forecasts, special reports and analysis to management, addressing all related requests.
• In conjunction with Operations, assess inventory turnover and product availability adjusting forecast demand/inventory levels as required
• Launch new products in-line with business strategy and timelines. Analyze proposed product requirements and return-on-investment; develop and implement launch programs
• Determine product pricing utilizing market research data; reviewing production and sales costs and anticipated volume
• Maintain professional and technical knowledge by attending educational workshops and forums; reviewing relevant publications; establishing professional social networks; involvement with applicable societies/associations
• Contributes to the team by accomplishing related results as needed.
• Develop the annual marketing plan, which includes: promotion & activity plans, forecasts for each product and region (based on historical data, market trends, competitive activity, promotional strategy and sales effort), sales force operational costs and resources
• Work with regulatory department on the approval of all marketing collateral
• Manage production and inventory of all marketing collateral
• Work closely with sales team to ensure marketing program alignment, consistent communication, and provision of market based feedback
• Ensure that all sales team activities are in accordance with the guidelines of the relevant Code of Conduct
• Execute and coordinate of US trade shows and programs, manage both internal and external resources. This includes trade show research, messaging, event objectives, services, logistics, lead retrieval and trade show inventory
• Coordinate KOLs for all events, including travel, presentations and payment in accordance with the Sunshine Act and the Commercial Code of Conduct
• Manage KOLs contracts, expenses and honorarium
• Assist with training and paperwork for vendor compliance programs
• In-depth involvement in the preparation and submission of tenders and contracts in conjunction with the sales & contracts teams.
• Participate in the development and delivery of training for sales team members (and any related actions) and other employees
• Institute and monitor the Company's pricing policy
• Attend and co-ordinate company's attendance at trade displays and conferences

OTHER RESPONSIBILITIES

• Ensure collaborative relationships with PolyNovo team members and external stakeholders.
• Ensure all documentation is up to date, quality system compliant and in order.
• Comply with all company quality standards, procedures, and workplace health and safety requirements
• Operate within the requirements of the quality system and ensure responsibilities are carried out in accordance with the requirements of the applicable regulatory and quality processes.
• Manage the development & maintenance of ISO 13485 procedures for regulatory and quality functions that ensure consistency with and compliance to the organization's Quality Management system.
• Assist the Finance team with basic financial processes as directed during staff annual leave
• Assist CEO and CFO on an as needed basis

Qualifications

• Bachelor or Master's degree in Science/Healthcare and/or Business/Marketing
• Wound Care Experience OR Burn Care experience is preferred
• Proven experience in Product Management in Healthcare/Medical Devices - demonstrated success in building teams, motivation and leadership
• Strong interpersonal skills and demonstrated ability to establish and maintain effective working relationship with co-workers, customers and other stakeholders.
• Proven ability to take accountability for the quality and timeliness of their work outputs while maintaining high personal and professional standards
• Demonstrated ability to maintain a high level of data analysis, reporting, documentation and
• organization.
• Exceptional written and verbal communication skills and excellent presentation skills
• Results focused
• High level negotiation and influencing skills and proven ability to reach agreement
• Ability to link long-range visions and strategies to short-term activity
• Ability to travel as required

Benefits

• Total compensation package consisting of base salary, bonus, and incentive plans
• 401k plan with company match.
• Comprehensive medical, dental, and vision insurance for employees and their families
• Generous paid time off, 12 company holidays, and two paid Nurture days per year
• Parental leave for primary and secondary caregivers.
• Car allowance and technology package.
• This position has a base salary of $120,000-$140,000 and is eligible for bonuses

We like AI for lots of things, but we do not use it for résumé review. Your application is read by actual human beings. No automated screening tools are used in our hiring decisions.

PolyNovo fosters an environment that promotes equity, diversity, and inclusion. We recognize and value that it is the sum of our parts - our combined backgrounds, experiences and perspectives - that allow us to succeed. PolyNovo is an equal opportunity employer and provides equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.