Senior Content Strategist

Job Title

In accordance with Truist in-office policy, this role will be in office 5 days/week. Create compelling content for client marketing communications and experience channels. Nurture and protect the Truist brand voice to deliver a consistent and distinctive content experience that helps drive sales, leads, engagement, retention and positive client behavior.

Essential Duties And Responsibilities Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Team with digital product owners and designers, marketing teammates, lines of business partners, and other key stakeholders to deliver distinctive client experiences with compelling content.
• Analyze, plan, develop, and implement content strategy to meet business goals for aligned team(s). This could include conducting user research, content audits, gap analyses, competitive research, and SEO and keyword research.
• Create, write, edit, and deliver content that's compelling, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, whitepapers, social media, ads, brochures, direct mail, and other forms of client communication.
• Nurture and protect the Truist brand voice through application of our voice and message principles, effective written communication, peer review, agency consultation, ongoing training and education, and pair writing with SMEs.
• Lead content delivery and maintenance for aligned team(s). This could include the creation and maintenance of an editorial calendar, style guide, taxonomies, and copy documents.
• Track content usage, trends and conversion outcomes.

Qualifications Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training
• Five years of related experience or an equivalent combination of education and experience
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with content marketing and the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)
• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Ability to provide direction, coaching and mentor experienced teammates
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates

Preferred Qualifications:

• Excellent writing and editing skills, including copywriting, copyediting, technical writing, wordsmithing, voice and tone adaptation based on audience and medium
• Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way
• Five years of digital content experience, including websites, emails, and applications
• Technical proficiency with content management systems, Microsoft suite, Adobe creative suite, and HTML
• Financial institution experience
• Master's degree in English, Marketing, Business Administration, Communications, or related field

Other Job Requirements / Working Conditions

• Visual / Audio / Speaking Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
• Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
• Availability Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.