Assistant General Manager

Job Description

Job Description

Description:

The AGM, Lake Placid leads all taproom operations at the Lake Placid location, reporting to the General Manager, Taproom Operations. This role oversees the Guest Experience & Operations Manager, manages the full FOH team, and is accountable for revenue performance, guest satisfaction, and operational excellence at the Lake Placid taproom. As MCBC’s newest location, this role requires a leader who is energized by building something new and who has the experience to do it right.

Requirements:

Leadership & Culture

• Lead and develop the full FOH team

• Set the culture and service standard from day one, establishing MCBC values in a new market

• Coach and develop team members at all levels with consistency, fairness, and urgency

• Serve as the senior MCBC leader on-site, representing the brand to guests, staff, and community partners

Operations

• Oversee all FOH operations at the Lake Placid taproom, including floor service, bar, and guest flow

• Own opening and closing procedures, shift reporting, and daily operational execution

• Manage cash handling, daily reconciliations, and bank deposit preparation

• Ensure compliance with NYS liquor service laws, health regulations, and safety protocols

• Partner with the GM, Taproom Operations on SOPs, staffing strategy, and operational standards

• Lead pre-opening setup and team readiness in coordination with the GM, Taproom Operations and Director of Operations

• Partner with the Guest Experience & Operations Manager for accurate bar and merchandise inventory entry and maintenance in XtraChef

Revenue & Financial Performance

• Drive taproom revenue at Lake Placid through service quality, upsell culture, and guest retention

• Track and report spend-per-guest, cover counts, and weekly revenue performance to the GM, Taproom Operations

• Identify opportunities to grow average check and merchandise sales

• Manage labor to budget in coordination with the GM, Taproom Operations

Team Development & Scheduling

• Lead hiring, onboarding, and training of all FOH staff at Lake Placid

• Build and maintain a scheduling system that supports strong coverage and controlled labor costs

• Develop the Guest Experience & Operations Manager and future supervisors into strong floor leaders

• Identify individual and team training deficiencies across the FOH team, develop a plan to address them, and ensure execution

• Partner with the GM, Taproom Operations on performance management and disciplinary processes

Cross-Functional Collaboration

• Partner with the Chef de Cuisine on FOH-BOH coordination and guest experience consistency

• Support event execution at Lake Placid in partnership with the Director of Events

• Provide the Marketing Manager with content opportunities and local community insights

• Collaborate with the Dir. Brewery Ops & Sales team on beer releases, tap list management, and product knowledge

Qualifications

• 5+ years of FOH hospitality experience, with at least 2–3 years in a general manager or assistant general manager role

• Experience opening or building a new location strongly preferred

• Proven ability to build and develop a team from the ground up

• Strong floor presence and hands-on leadership style

• Experience managing labor budgets, scheduling, and cost controls

• Familiarity with POS systems and scheduling tools; Toast experience a plus

• NYS Alcohol Training Awareness Program (ATAP) certification or equivalent (or ability to obtain)

• Availability to work evenings, weekends, and holidays including peak tourist season

• Genuine passion for craft beer, hospitality, and the Lake Placid community