SEO Functional Lead

The Keelworks Foundation

Oak Harbor, WA

Responsibilities:

Develop and execute SEO strategies to increase organic traffic and improve keyword rankings.
Conduct keyword research, competitor analysis, and SERP analysis to identify growth opportunities.
Optimize on-page SEO elements (titles, meta descriptions, headings, URLs, internal linking).
Collaborate with the content team to create SEO-friendly content briefs and optimize existing content.
Monitor website performance using Google Search Console and Google Analytics (GA4).
Identify and resolve technical SEO issues (indexing, crawling, sitemap, robots.txt, redirects, canonical tags).
Improve website structure and internal linking to enhance crawlability and user experience.
Support off-page SEO initiatives such as backlink analysis and link building recommendations.
Track SEO KPIs and prepare regular performance reports and actionable insights.

Skills:

Strong understanding of SEO fundamentals (technical SEO, on-page SEO, and content SEO).
Experience with SEO tools such as Google Search Console, Google Analytics (GA4), Screaming Frog, Ahrefs, or SEMrush.
Ability to analyze data, identify issues, and provide clear recommendations.
Knowledge of keyword intent and content planning based on search behavior.
Familiarity with basic HTML and SEO-related tags (H1-H3, canonical, schema, meta tags).
Strong communication skills and ability to collaborate with cross-functional teams.
Highly organized, detail-oriented, and proactive problem solver.

Preferred Experience (optional)

Experience working on content-driven or lead generation websites.
Knowledge of content strategy and SEO copywriting best practices.
Familiarity with Core Web Vitals and website performance optimization.
Experience with backlink audits and off-page SEO strategy.

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Vacancy posted 3 days ago

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