Marketing Manager, Lead Generation - Olin Business

Position Summary The Marketing Manager, Lead Generation leads audience-centered, integrated marketing campaigns that build awareness, reach priority audiences, and generate qualified leads for Olin's graduate programs. Rather than marketing individual programs in isolation, this role begins with prospective students' career goals, motivations, and barriers, then leads the development of integrated marketing campaigns that connect audiences with the Olin programs and experiences most relevant to what they need next. The role brings together paid media, search, web, content, creative, analytics, recruitment, CRM, and agency partners to translate enrollment priorities into coordinated acquisition strategies. This position is well suited to a curious, growth-oriented marketer who is energized by building and testing new approaches, and has a strategic-doer orientation. The successful candidate will be comfortable operating in an evolving environment, testing hypotheses, learning from incomplete information, and adjusting quickly. The role requires both strategic judgment and hands‑on follow‑through, as well as a collaborative orientation toward tackling challenges across Marketing & Communications, Graduate Recruitment, and Data & Insights. Success is measured by the ability to improve the volume, quality, and efficiency of leads and to turn insights and results into clear recommendations for future investment. Job Description Primary Duties & Responsibilities: Audience and Acquisition Strategy: Develop audience‑centered acquisition strategies that support graduate enrollment goals across full‑time and part‑time programs. Build a strong understanding of priority audiences, including their career goals, motivations, barriers, behaviors, and media habits. Translate enrollment priorities and audience insight into clear campaign objectives, value propositions, channel strategies, briefs, and measurement plans. Integrated Campaign Planning: Lead integrated campaign planning across paid search, paid social, digital advertising, sponsorships, web, content, email, events, and other acquisition channels. Recommend the appropriate audience, channel mix, timing, landing experience, and investment for each initiative in collaboration with partners. Coordinate campaign roadmaps, budgets, production requirements, and agency or vendor assignments Campaign Execution and Partner Management: Direct the development and launch of acquisition campaigns in partnership with creative, content, web, CRM, recruitment, analytics, media, and agency teams. Serve as the primary Marketing & Communications partner for lead generation initiatives; create shared visibility into priorities, timing, decisions, and next steps. Develop clear briefs, manage timelines and dependencies, maintain brand consistency, and ensure work is completed on time and within budget. Oversee paid‑media and other external acquisition partners and hold them accountable for performance. Performance, Testing and Optimization: Establish campaign goals and evaluate performance across the acquisition funnel, including reach, engagement, conversion, cost, lead volume, lead quality, and downstream movement. Work with Data & Insights, CRM, digital performance, and recruitment partners to interpret results. Test audiences, channels, messages, creative, landing pages, and emerging tools; use findings to optimize active campaigns and recommend future investment. Facilitate collaboration across teams in Olin's growing and evolving operating model. Working Conditions: Job Location/Working Conditions Hybrid position in a normal office environment. Occasional evening or weekend work may be required in support of recruitment activities. Minimal travel may include off‑campus meetings with agencies, partners, or vendors. Physical Effort Typically sitting at desk or table Repetitive wrist, hand or finger movement Equipment Office equipment The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time. Required Qualifications Education: Bachelor’s degree or combination of education and/or experience may substitute for minimum education. Certifications/Professional Licenses: No specific certification/professional license is required for this position. Work Experience: Relevant Experience (5 Years) Skills: Not Applicable Driver's License: A driver's license is not required for this position. Preferred Qualifications Education: No additional education unless stated elsewhere in the job posting. Certifications/Professional Licenses: No additional certification/professional licenses unless stated elsewhere in the job posting. Work Experience: No additional work experience unless stated elsewhere in the job posting. Skills: Analyze Information, Communication, Computer Literacy, Computer Software, Creative Approaches, Decision Making, Diplomacy, Independent Judgment, Interprofessional Communication, Journalism, Oral Communications, Professional Etiquette, Written Communication Scheduled Hours 37.5 Grade G12 Salary Range $58,400.00 - $99,700.00 / Annually The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget. Pre‑Employment Screening All external candidates receiving an offer for employment will be required to submit to pre‑employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening. EEO Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. #J-18808-Ljbffr