Digital Marketing Manager

Join Points of Light and Change the World

As the world’s largest organization dedicated to increasing volunteer service, Points of Light engages more than 3.8 million volunteers across 32 countries.

Cast from the vision of one thousand points of light shared by its founder, President George H.W. Bush, in his 1989 inaugural address, Points of Light was founded in 1990 as an independent, nonpartisan, nonprofit organization to encourage and empower the spirit of service. The organization extends President Bush’s vision that “any definition of a successful life must include serving others.” Today, Points of Light continues to transcend politics and borders to inspire millions of individuals worldwide to take action.

Join Us: Be part of a movement that changes lives and communities. Please read the position description below. For more information, visit pointsoflight.org.

Reports to: Chief Marketing and Commerical Officer

Department: Marketing

Location: Points of Light is a remote-first organization. Any U.S. location in the Eastern or Central time zone in a market with a major airport. Washington, DC preferred.

Position Summary :

The Manager, Digital Marketing is responsible for Points of Light’s integrated digital marketing and demand generation engine. This role is the organization’s central hub for digital campaign execution and performance improvement. The role exists to turn organizational priorities into measurable digital outcomes by designing and running repeatable campaign processes across email and marketing automation, search, and website conversion paths, and to assist as needed with paid media.

This position is accountable for building the structure behind performance—audience targeting, channel strategy, testing plans, landing page experience, and reporting—so that campaigns improve over time and stakeholders can make decisions based on clear results.

Position Functions and Responsibilities Include:

• Integrated campaigns and digital communications
  • Integrate organizational priorities and marketing campaigns into digital channel plans with clear goals, audiences, messages, channel mix, timelines, and measurement.
  • Own the technical end-to-end path from “someone sees it” to “someone takes action,” ensuring that messaging, creative inputs, landing page experience, and follow-up communications are optimized This includes ownership of building emails in Salesforce and regular editing and page creation in WordPress.
  • Build repeatable approaches for lead generation and thought leadership events, such as webinars, downloadable resources, and events—so execution is consistent and continuous improvement is achieved.
  • Ensure campaign work reflects audience behavior and insights, not assumptions, and that performance influences improvements.
• Demand generation, paid media, and optimization
  • Collaborate with external agencies on paid media strategy and day-to-day management as needed across platforms (LinkedIn, Meta, Google), including targeting, budgeting, pacing, and iterative improvement.
  • Establish and maintain a structured testing approach (audiences, creative, landing pages, channel mix), documenting what worked, what didn’t, and what changes next.
  • Ensure audiences have the best user experience and get the information they need regardless of where they are in the funnel.
  • Make budget recommendations and reallocate based on performance and organizational priorities.
• Measurement, reporting, and cross-functional alignment
  • Define campaign success metrics up front and maintain a consistent reporting cadence that supports decision-making.
  • Deliver monthly performance updates for email, website, and paid media.
  • Coordinate with operations and database stakeholders as needed to support lead capture, follow-up readiness, and reporting integrity.

Core Knowledge, Skills and Abilities:

• Understanding of digital customer journeys and the technology that supports and enhances those journeys and customer experiences.
• Strong performance and optimization mindset: comfortable making decisions using data, testing, and iteration.
• Deep experience translating complex initiatives into clear messaging and high-performing digital journeys.
• Strong cross-functional collaboration and project management: moves work forward through clarity, alignment, and momentum.
• Clear communicator who can brief stakeholders, explain results in plain language, and drive next-step decisions.

Requirements:

• Bachelor’s degree or related experience in marketing, digital technologies or similar relevant field.
• 4-6 years of relevant experience in digital marketing or related field.
• Demonstrated hands-on experience with Salesforce Marketing Cloud, including building and executing email campaigns, audience segmentation, marketing automation, and campaign performance reporting.
• Proficiency in WordPress, including creating, editing, and maintaining website pages, managing content updates, and optimizing landing pages to support digital marketing campaigns and conversions.
• Ability to create a welcoming work environment for all.

Culture and Values: Points of Light has a 35-year plus history that it seeks to honor, while looking toward the future as an innovative thought leader in the social sector. We have a fast-paced, collaborative environment. Our organization values innovation, dedication, teamwork and respectfulness. We enjoy thinking big, but also working hard to deliver our best work. Our team is solution-oriented, looking for someone who is always ready to deliver on ways to solve challenges, internally and with external partners.