Manager, Media Analytics & Optimization

Job Overview We’re looking for a Media Analytics Manager to elevate how brand, consideration and performance media are measured and translated into investment decisions across a highly digital, global marketing organization. This role sits at the intersection of brand strategy, media investment, and advanced measurement. Responsibilities Shape How Media Impact Is Measured & Optimized: Apply and evolve modern media measurement approaches across brand and performance marketing. Develop deep expertise in brand lift studies, consideration measurement, and creative effectiveness diagnostics. Translate advanced measurement outputs (e.g., MMM and other modeling approaches) into practical guidance for media planning and optimization. Improve how partnerships, collaborations, creators, and sponsorships are measured; building frameworks that connect brand media exposure to longer‑term revenue and NOP impact. Evaluate new analytics approaches and technologies, including AI‑enabled measurement and insight generation. Deliver Insights That Drive Decisions: Lead learning agendas that combine experimentation, creative analysis, and deep performance diagnostics. Connect media exposure, creative effectiveness, and business outcomes into clear, actionable insights, ensuring insights are actively used in planning and investment conversations. Provide a strong point of view on what the data is really saying—and what to do about it. Partner, Influence, and Lead as an analytics partner to senior stakeholders in Media, Brand, and Analytics. Guide agency analytics resources and internal engineering teams to maximize value and streamline high‑value, actionable outputs. Mentor and support junior analysts, providing both technical and strategic direction. Contribute to the evolution of a more scalable, modern, and AI‑enabled analytics capabilities. Qualifications 7–10 years of experience in media analytics, marketing analytics, or measurement‑focused roles. Strong understanding of paid digital media (search, social, video, creators, retail media). Deep expertise in brand lift studies, creative effectiveness measurement, and consideration tracking. Strong understanding of MMM and how to apply modeling outputs to real-world decisions. Prior experience in an agency environment or managing agency relationships is a strong plus. Firsthand experience working with large datasets and querying data (SQL / Snowflake). Advanced Power BI skills, focused on decision‑ready dashboards. Strong analytical fundamentals: hypothesis‑driven thinking, experimentation, and interpretation. Ability to translate complex analysis into clear, compelling recommendations. Confidence influencing senior stakeholders and contributing to high‑stakes decisions. Strong judgment on when to go deep vs. when to synthesize. Curious, forward‑looking mindset, with interest in AI and the future of marketing analytics. Benefits Shape how a global brand measures and invests in media. Work closely with senior marketing and analytics leaders. Influence decisions, not just produce analysis. Help define the future of media analytics, including how AI is applied in practice. Compensation Hiring range for the primary work location of Framingham, Massachusetts: $125,500-$172,600. Additional benefits include bonus programs, comprehensive health and welfare benefits, a 401(k) plan, exclusive perks supporting wellbeing, and a generous employee discount. Equal Opportunity Statement Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s "Know Your Rights: Workplace discrimination is illegal" Poster is available at Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct inquiries to View email address on click.appcast.io. Please include "Application Accommodation Request" in the subject of the email. #J-18808-Ljbffr Bose Corporation, U.S.A