Sr. Marketing Associate

Job Responsibilities:

• Agency and Influencer Collaboration: Collaborate with agency and media partners to plan and execute influencer and paid media campaigns. Develop relationships within the digital influencer community and manage influencer outreach. Execute influencer giftings, managing lists, and fulfillment.
• Collaborate with agency and media partners to plan and execute influencer and paid media campaigns.
• Develop relationships within the digital influencer community and manage influencer outreach.
• Execute influencer giftings, managing lists, and fulfillment.
• Campaign Briefing and Implementation: Lead influencer and creative briefing for social and paid media campaigns. Ensure the timely execution of influencer and paid media campaigns in collaboration with internal teams and agencies. Maintain updated documentation of campaign schedules and assets. Support social media content creation for cross-channel marketing initiatives.
• Lead influencer and creative briefing for social and paid media campaigns.
• Ensure the timely execution of influencer and paid media campaigns in collaboration with internal teams and agencies.
• Maintain updated documentation of campaign schedules and assets.
• Support social media content creation for cross-channel marketing initiatives.
• Compliance and Quality Assurance: Ensure compliance with company policies and media channel best practices. Partner with legal teams for influencer contract negotiations. Perform quality assurance on campaign assets.
• Ensure compliance with company policies and media channel best practices.
• Partner with legal teams for influencer contract negotiations.
• Perform quality assurance on campaign assets.
• Reporting and Analysis: Measure, analyze, and report on influencer and paid media campaign performance. Work with managers to optimize campaigns based on performance data. Assist with invoicing and billing for campaigns.
• Measure, analyze, and report on influencer and paid media campaign performance.
• Work with managers to optimize campaigns based on performance data.
• Assist with invoicing and billing for campaigns.

Skills:

• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with Google Ads, Meta Ads, TikTok Ads, and SEO/SEM.
• Understanding of influencer marketing and digital media trends.
• Strong knowledge of influencer segments (nano, micro, mid-tier, macro, mega).
• Creative, detail-oriented, and organized.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work both independently and in teams.

Education/Experience:

• Bachelor's degree required.
• 3+ years of professional experience in digital marketing, influencer marketing, or brand partnerships.
• Experience with Google Ads, Meta Ads, and social media marketing.
• Experience working with agencies and influencers.
• The ideal candidate should be skilled in digital marketing, creative briefs, and influencer collaborations, with experience in Google Ads, Meta Ads, and social media trends.
• This role requires strong organizational skills, creativity, and the ability to manage multiple projects.