Marketing Communications Specialist

Essential Elements The Marketing Communications Specialist plays a central role in the development and execution of integrated marketing and brand communication initiatives across Biltmore Farms' portfolio of businesses and properties. This position serves as a key connector between brand strategy, content development, creative production, tenant and partner communication, and campaign execution. Working within the Corporate Marketing, Branding & Communications team, this role is responsible for helping bring campaigns and brand stories to life across multiple channels and touchpoints. The Marketing Communications Specialist will serve as a central hub for content flow and campaign execution, helping drive projects forward across teams while coordinating creative workflows, supporting brand storytelling initiative, and ensuring marketing efforts are implemented consistently across business units. This role requires a highly collaborative and organized marketing professional with strong writing and editorial instincts, exceptional project management skills, and the ability to coordinate multiple campaigns, stakeholders, and deadlines simultaneously. Note that this position is based in-office with occasional remote opportunities. Duties & Responsibilities Helps drive the planning, development, and execution of integrated marketing campaigns across Biltmore Farms business units. Collaborates with the Marketing & Product Manager and internal stakeholders to develop campaign messaging, communication strategies, and storytelling initiatives aligned with brand goals. Champions content development efforts across multiple platforms, including websites, email marketing, blogs, advertising campaigns, sales collateral, video content, and branded communications. Maintains relationships with external creative partners including photographers, videographers, graphic designers, writers, agencies, and production vendors. Coordinates and oversees photoshoots and video shoots, including shot lists, schedules, creative direction support, logistics, asset organization, and production timelines. Partners closely with the Digital Marketing Specialist to align campaign content, digital strategy, website implementation, paid media initiatives, and performance objectives. Supports tenant relations and communications efforts for Biltmore Park Town Square, including onboarding support, marketing coordination, grand opening communications, and collaborative promotional opportunities. Assists with larger strategic marketing initiatives, launches, and cross-functional projects from concept through execution. Manages timelines, workflows, approvals, and deliverables across multiple concurrent projects while ensuring quality and consistency. Contributes ideas and recommendations that strengthen brand storytelling, audience engagement, and overall marketing effectiveness. Minimum Qualifications Any combination of education and experience equivalent to: Bachelor's degree in Marketing, Communications, Public Relations, Operations, Project Management, Journalism, or a related field; AND, Minimum of four (4) years of professional experience in marketing communications, brand marketing, content strategy, or a related field. Experience leading and coordinating multiple projects and stakeholders in a fast paced, deadline-driven environment. Strong writing, editing, organizational, and project management skills with the ability to manage competing priorities effectively. Preferred Qualifications Experience supporting integrated marketing campaigns across multiple channels and customer touchpoints. Experience managing creative projects and campaigns. Experience working with external agencies, photographers, videographers, graphic designers, writers, and other creative vendors. Experience in hospitality, real estate, lifestyle, retail, or community-focused brands preferred. Familiarity with content management systems, email marketing platforms, project management tools, and creative platforms. Experience leveraging AI-assisted tools and emerging technologies to support content development and marketing workflows. Knowledge, Skills, And Abilities Exceptional writing, proofreading, editing, and verbal communication skills. Natural ability to identify content opportunities and develop ideas. Ability to support experiential marketing initiatives, events, and branded activations from planning through execution. Strong organizational skills and an ability to multitask with minimal oversight. Ability to oversee projects from concept to completion while integrating multiple stakeholders. Must be comfortable working both independently and as part of a team. Proficient in MS Office Suite and WordPress. Asana and content platforms are a plus. Possess professional communication skills for interacting with a variety of agencies, colleagues, leadership team, partners, and clients. Ability to understand intended audiences, brand voices, and messaging, and to deliver appropriate direction/feedback to agencies and vendors. Why join Biltmore Farms? Competitive pay and annual bonus potential Outstanding medical, dental, and vision benefits coverage Parental leave with up to 6 weeks available for birth, adoption, and fostering 401K retirement plan with employer matching program Paid time off (PTO) and paid holidays YMCA membership monthly discount Fun wellness program with annual bonus of up to $600 Incredible employee learning and growth opportunities Friendly and supportive work environments Employee engagement events and volunteerism Post Offer / Pre-Employment For the ongoing safety and well-being of our employees and guests, Biltmore Farms' on-boarding process includes a criminal history disclosure and screening process for employees selected for employment. This process begins after an offer of employment is extended in writing. Final decisions on employment will be treated in accordance with federal-, state-, and local laws and guidance and determinations will be made on a case-by-case basis before adverse action. Biltmore Farms is dedicated to matching candidates with a criminal history to a position where they can be successful. Equal Opportunity Employer Biltmore Farms is an Equal Opportunity Employer. Minorities and Spanish/English bilingual persons are strongly encouraged to apply. E-Verify Notice: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. This employer participates in E-Verify. Click here for more information. #J-18808-Ljbffr