Digital Engagement Specialist

Job Description

Job Description

Position: Digital Engagement Specialist

Reports To: Director of Marketing

Compensation: $23.00 per hour

Why Utah?

Utah is home to five national parks, world-class skiing and snowboarding, hundreds of miles of hiking and biking trails, and stunning deserts, mountains, and lakes, all within easy driving distance. Outdoor adventure is part of everyday life. The Salt Lake Valley consistently ranks high for safety, clean communities, short commute times, and family-friendly amenities. Draper offers a balance of suburban comfort and urban access, with downtown Salt Lake City just 15 minutes away. Enjoy all four seasons without extremes—sunny summers, colorful falls, snowy winters, and mild springs, perfect for both outdoor recreation and city living. Utah’s communities are known for being engaged, supportive, and service-oriented, making it easy for newcomers to feel at home.

About Loveland Living Planet Aquarium:

Loveland Living Planet Aquarium (LLPA) is a mission-driven institution dedicated to inspiring people to explore, discover, and learn about Earth’s diverse ecosystems. Founded in 1997, the Aquarium provides impactful educational experiences for guests of all ages and backgrounds.

Since opening its Draper, Utah facility in 2014, LLPA has welcomed more than 10 million visitors and delivered over 650,000 educational experiences to students. Home to over 4,000 animals representing 650 species, the Aquarium features immersive habitats from around the world, including coral reefs, kelp forests, the deep ocean, Antarctic waters, tropical rainforests, Asian cloud forests, and Utah’s freshwater ecosystems.

Accredited by the Association of Zoos and Aquariums (AZA) since 2019, LLPA is in an exciting phase of growth. With the opening of the Sam and Aline Skaggs Science Learning the Aquarium became the largest in the Mountain West and the fifth largest aquarium in the continental United States, offering expanded opportunities for education, research, and professional impact.

Position Summary:

The Digital Engagement Specialist plays a critical role in the execution of digital marketing initiatives, ensuring consistent and engaging communication across email, SMS, and web platforms. This position supports multiple departments including Marketing, Education, Donations, and Development by leveraging data and content to drive engagement and enhance user experience. The ideal candidate is detail-oriented, data-driven, and skilled in using digital tools to build relationships with diverse audiences.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in digital marketing or engagement roles.
• Proficiency in email marketing platforms (e.g., Klaviyo) and CRM tools.
• Experience with SMS marketing tools and compliance standards.
• Familiarity with website CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Essential Duties and Responsibilities:

• Email Campaigns: Develop, manage, and optimize targeted email communications across departments, ensuring alignment with organizational objectives and brand standards.
• CRM Management: Maintain and organize CRM data to ensure accuracy, segmentation, and effectiveness in supporting email and SMS outreach.
• SMS Communications: Create, schedule, and deploy SMS campaigns as part of an integrated marketing strategy, ensuring compliance with best practices and legal regulations.
• Landing Page Development: Design and manage responsive landing pages to support promotions, campaigns, and events; collaborate with design and content teams as needed.
• Internal Communications: Write and distribute internal 'Team Talks' newsletters and updates to align staff with key initiatives, events, and achievements.
• Website Health Monitoring: Regularly audit the website for performance, broken links, outdated content, and SEO improvements; coordinate fixes with relevant teams.

Benefits & Perks

• Comprehensive benefits package for full-time employees including:
  • Medical, dental, and vision insurance, plus optional FSA/HSA accounts
  • Paid time off & 12 paid holidays per year
  • Paid bereavement leave and paid new child leave (birth, adoption, or placement)
  • Employer-paid short-term disability; optional long-term disability coverage
  • Convenient onsite childcare (employees pay approximately 20% of the cost)
• 401(k) with match up to 4% - fully vested from day 1 of contribution
• Employee Assistance Program (EAP)
• Free Aquarium membership
• Discounts on tickets, gift shop, and café purchases
• Free and discounted animal encounters
• Pet insurance and discounts
• Footwear discounts
• Entertainment, travel, and retail savings through Tickets at Work

While this job description attempts to describe the essential functions of the position, it does not prescribe or restrict the tasks that may be assigned. It does not restrict management’s right to assign or reassign duties or responsibilities to this job at any time. The overall work environment while performing this job includes exposure to weather conditions and the noise level is usually moderate. The employee is expected to adhere to all policies and to act as a role model in the adherence to the policies.

The Living Planet Aquarium is proud to be an equal opportunity employer committed to creating an inclusive environment for all. We do not discriminate on the basis of age, race, color, ethnicity, national origin, ancestry, creed, religion, gender, gender identity or expression, sexual orientation, citizenship, physical or mental disability, medical condition, genetic information, marital status, veteran status, or military status. The Living Planet Aquarium is committed to ensuring individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process. Should you require accommodations, please contact View email address on ziprecruiter.com .