Manager Marketing Programs

Brief DescriptionThe Membership Marketing Promotions Manager helps lead the development and execution of fully integrated marketing strategies and campaigns that drive member acquisition, engagement, and retention. This role focuses on delivering measurable value to members by promoting CAP’s full portfolio, including membership benefits, education offerings, and events through clear, compelling, and audience-focused marketing.Specific DutiesPrimary Duties and Responsibilities:Help develop the execution of integrated marketing strategies to drive membership growth, engagement, and retention aligned with organizational goals and KPIs Help define audience segments and member journeys to improve targeting, personalization, and overall member experience In partnership with agencies plan, execute, and optimize multi-channel campaigns (digital, email, content, events) to support membership and education offerings Partner with stakeholders and cross-functional teams to align marketing initiatives with member needs, business priorities, and Voice of the Member insights Develop clear, compelling messaging that communicates CAP’s value proposition and ensures brand consistency across all channels Establish and drive scalable marketing planning frameworks and processes that enable agile, collaborative campaign development. Oversee content strategy and creation to support thought leadership, education, and member engagement Manage digital marketing efforts, including website content, SEO, GEO, social media campaigns, and lead generation strategies to drive visibility and conversions Analyze campaign and member data to measure performance, optimize outcomes, and inform strategic decisions Collaborate with internal teams to support lead generation, conversion, and revenue goals Support marketing and promotion of education programs, events, and business development initiatives Manage marketing budgets and allocate resources to maximize impact and ROIKnowledge/Skills Required/PreferredPersonal:Analytical, interpretive, evaluative, and constructive thinkingStrong written and verbal communication skillsAbility to identify problems and work quickly with team members to create solutions or communicate changes with a positive approachThe ability to lead, educate, and influence people across different departmentsCoordinate/manage projects, meetings and cross-functional teams Keeps up with current, innovative marketing strategiesBuilds strong partnerships through collaboration with internal and external business partnersProfessional:Stays current on emerging marketing technologies and trends (e.g., AI, automation, personalization tools), proactively identifying opportunities to enhance performance and member experience Demonstrates a test-and-learn mindset, applying innovative approaches and new tools to optimize campaigns, improve efficiency, and drive measurable resultsTechnical:Proficiency with Microsoft 365 productsGoogle AnalyticsQualitative and Quantitative Market Research/AnalysisChatGPT, CoPilot, and other AI tools and agentsEducation/ExperienceEducationCollege degree required, MBA or other advanced degree preferredExperience3+ years in progressively complex, results oriented marketing managementAssociations or healthcare experience is a plusAdditional CriteriaUp to 10% of travel required including some weekend travelCandidates are required to live within 75-miles of Northfield, IL and meet in-office requirements.Salary: $100,000 - $128,000JobFamilyMarketing and CommunicationsPayTypeSalary