Executive Director, Diagnostics Customer Marketing

Executive Director, Diagnostics Customer Marketing

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.

Labcorp is seeking an Executive Director, Diagnostics Customer Marketing, to join our team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule!

Responsibilities:

• Own the annual customer marketing growth agenda across all Dx customer segmentssetting strategy, defining success metrics, and ensuring marketing investments drive measurable audience expansion, adoption, and brand preference across primary care, specialty providers oncology, women's health, patients, and other high-priority audiences.
• Lead the development and ongoing refinement of a segment-first customer marketing frameworkensuring each audience has a differentiated strategy grounded in their specific clinical workflows, decision-making drivers, and channel preferences.
• Build and maintain deep, AI-enhanced customer personas for each segment, integrating behavioral data, claims insights, and clinical intelligence to enable precision targeting and personalization at scale.
• Define the end-to-end customer marketing strategy for each Dx segment, aligned to enterprise priorities, commercial needs, and market opportunities.
• Serve as the enterprise voice for customer segment strategyinfluencing investment priorities, go-to-market decisions, and long-term growth planning across the diagnostics business.
• Partner with customer segment leaders, portfolio leads, and sales to translate Labcorp's diagnostics positioning into targeted go-to-market campaigns and messaging tailored to each audience.
• Own the end-to-end messaging architecture across all Dx customer segmentsdeveloping distinct, segment-specific value propositions and positioning frameworks that clearly articulate Labcorp's differentiation for primary care, specialists, health systems, and patients.
• Lead content strategy for the Dx customer marketing functiondefining content pillars, editorial direction, and a content roadmap that builds clinical credibility, drives engagement, and supports customers at every stage of their journey.
• Develop and steward a library of high-impact content assetsclinical evidence summaries, thought leadership, educational tools, case studies, and patient-facing materialstailored to the evidence needs and decision-making contexts of each segment.
• Ensure strong connection between brand storytelling and commercial activationtranslating Labcorp's diagnostics brand into credible, emotionally resonant narratives that build trust and preference across every audience.
• Drive consistent, differentiated messaging across all campaigns, channels, and customer touchpointsmaintaining brand integrity across a complex, multi-segment portfolio while allowing for audience-specific customization.
• Elevate Labcorp's brand as the preferred diagnostics partner through compelling storytelling, customer testimonials, scientific proof points, and multi-channel activationtailored per segment and channel.
• Partner with Medical Affairs, Portfolio leads, and Brand to ensure all messaging is clinically credible, commercially sharp, and aligned to Labcorp's enterprise brand standards.
• Convert business goals, market dynamics, and customer insights into data-driven go-to-market strategies and disciplined growth plays across all Dx customer segments.
• Design and execute integrated, omnichannel campaigns that engage customers across digital, content, web, search, social, email, events, and fieldorchestrated for relevance and impact at every stage of the customer journey.
• Oversee campaign test-and-learn roadmaps across creative, messaging, offers, channels, and cadence to continuously improve performance and return on investment.
• Oversee the customer marketing calendar and activation roadmapensuring cohesive, insight-driven, content-led go-to-market execution across all segments.
• Champion the use of AI and advanced marketing technology to accelerate every dimension of customer marketingfrom segmentation and targeting to journey orchestration, content personalization, and performance measurement.
• Anchor strategy in a deep understanding of customer behaviors, clinical workflows, evidence needs, and decision-making drivers across each Dx audience segment.
• Lead the development, evolution, and application of AI-enhanced customer personas to enable precision targeting and personalization at scale across primary care, specialist, and patient segments.
• Track competitors, emerging technologies, scientific advances, clinical guidelines, payer dynamics, and macro trends to anticipate shifts, identify opportunities, and inform segment-level positioning.
• Collaborate with Analytics, Medical Affairs, and Insights teams to leverage customer data, market intelligence, and performance metrics for continuous optimization.
• Build a culture of data fluency and AI experimentation across the customer marketing teamsetting high expectations for insight-driven decision-making at every level.
• Design and lead a disciplined, full-funnel growth system across all Dx customer segmentsfrom awareness and engagement to conversion, retention, and advocacy.
• Establish KPIs tied to commercial outcomes (e.g., provider adoption, test utilization, revenue growth, retention/LTV), plus reputation metrics (e.g., unaided leadership rank, awareness, perception lifts) across all customer segments.
• Lead measurement of customer behavior, channel and campaign performance, and lifecycle outcomes, establishing success metrics to ensure strategic investment and maximum return.
• Lead Quarterly Business Reviews with actionable insights and clear connections from marketing activity to pipeline and commercial results.
• Manage marketing investment and campaign budgets to maximize ROI across all customer segments and channels.
• Oversee the customer marketing calendar and activation roadmapensuring cohesive, insight-driven go-to-market execution across all segments.
• Establish prioritization processes; allocate resources based on impact, strategic alignment, and commercial potential.
• Lead, mentor, and develop a high-performing team of Customer Marketers responsible for executing segment-specific strategieswith clear accountability, a culture of excellence, and a bias toward innovation and continuous improvement.
• Partner closely with Portfolio Management, Medical Affairs, Brand, Market Access, Sales, Channel teams, and executive leadership to harmonize strategies and ensure flawless execution across all Dx customer segments.
• Drive simplification, adoption of best practices, scalable processes, and shared capabilities across the customer marketing team.

Minimum Qualifications:

• Bachelor's degree.
• 15 or more years of progressive marketing experience in healthcare with demonstrated expertise in customer segment marketing across diverse healthcare audiences.
• 8 or more years of progressive people management experience, including direct team leadership, performance management, coaching, and oversight of skip-level reports in a complex, matrixed environment.

Preferred Qualifications:

• An advanced degree (Master of Science, Master of Public Health, or Master of Business Administration).

Additional Job Standards:

• Proven track record leading large-scale, multi-segment customer engagement and acquisition strategies that deliver measurable commercial growth across diverse healthcare audiences.
• Customer Targeting and Persona Development: Advanced skills in building and refining AI-enhanced customer personas across multiple audience segments to enable precise and effective targeting.
• Expertise in segmentation, insights, lifecycle marketing, and performance optimization across diverse customer audiences including physicians, specialists, and patients.
• Demonstrated experience leveraging AI and marketing technology platforms to drive smarter targeting, content personalization, journey orchestration, and program optimization at scale.
• Proven ability to storytell and marry data with compelling narratives that inspire, persuade, and drive action across multiple audience types and channels.
• Strong omnichannel marketing expertise spanning digital, content, search, social, email, events, and field engagementwith a track record of driving growth across all channels.
• Demonstrated ability to influence and align cross-functional stakeholders at senior levels in a matrixed organization.
• Strong analytical, strategic thinking, and budget management capabilities.
• Experience leading and developing high-performing, multi-disciplinary marketing teams.
• Ability to operate with pace and discipline in a fast-moving, matrixed, highly collaborative environment.
• Hybrid in office with up to 1015% travel

Skills and Competencies:

• Strategic Customer Segment Leadership & Market Segmentation
• AI-Powered Marketing & Marketing Technology Fluency
• Storytelling & Clinical Narrative Development
• Performance Marketing & Measurement
• Omnichannel Orchestration & Content Strategy
• Financial Acumen, Forecasting & Budget Stewardship
• Cross-Functional Leadership & Influence
• People Leadership & Talent Development
• Change Management & Operating Model Design
• Healthcare/Diagnostics Domain Fluency