Senior Marketing Manager, Technology

Job Description

Innovatis Group is hiring a Senior Marketing Manager to lead marketing for our technology client portfolio, a group of associations and user communities that serve IT and technology professionals. You will own marketing strategy and results across these clients, manage a small team of marketers, and act as a strategic advisor to client leadership. This role reports to the Senior Director of Marketing and works closely with our creative, events, and client services teams. If you like solving problems, developing people, and turning client goals into plans that achieve them, we would love to talk with you.

\n

\n

Key Responsibilities:

\n

\n
• Lead marketing strategy and annual plans for a portfolio of technology association and user community clients, tying marketing goals to each client's membership, event, and revenue objectives.
\n
• Serve as the senior marketing contact for client leadership. Bring recommendations, challenge assumptions with data, and translate client goals into clear, actionable plans.
\n
• Oversee campaigns across email, social, web, SEO, content, and paid media that drive member acquisition and retention, conference registration, and sponsor and partner engagement.
\n
• Own results for your portfolio. Set KPIs, track performance, report outcomes to clients and Innovatis leadership, and adjust quickly when something isn't working.
\n
• Build and manage marketing budgets for your clients, including forecasting, tracking spend, and explaining financial tradeoffs to clients and internal stakeholders.
\n
• Plan and balance workload across your team. Scope projects, estimate resources, clarify roles, flag risks early, and keep work on time and on budget.
\n
• Manage and develop a handful of direct reports. Set SMART goals, give regular and specific feedback, hold career development conversations, and delegate meaningful work.
\n
• Address performance issues promptly and fairly, and partner with HR and leadership when needed.
\n
• Hold yourself and your team to Innovatis quality standards: accurate, error-free work that fits each client's brand and voice.
\n
• Collaborate across the marketing department and with creative, events, IT, and client services teams. Share knowledge and help build a cooperative team culture.
\n
• Address conflict and difficult conversations directly and constructively with clients and team members, explain the reasoning behind decisions, and involve senior leadership when needed.
\n
• Stay current on technology communities, digital marketing practices, and AI tools, and bring new ideas to clients and the team.
\n

\n

\n

Basic Qualifications:

\n

\n
• Bachelor's degree in marketing, communications, public relations, or a related field, or equivalent experience.
\n
• Minimum 6 years of progressive marketing experience, including at least 2 years directly managing and developing employees. Demonstrated experience leading marketing strategy, managing budgets, and delivering measurable results across multiple clients or complex marketing programs.
\n
• Ability to travel up to 15% for client conferences, events, and meetings.
\n
• Comfortable working a hybrid schedule with 3 days per week in our Nashville office.
\n
• Experience marketing to technical or B2B audiences, experience with members of associations, user groups, or professional communities is a plus
\n
• Proven ability to build and manage budgets, forecast spend, and explain financial decisions to clients and leadership.
\n
• Track record of managing multiple clients or projects at once and keeping them on time and on budget.
\n
• Strong critical thinking and sound business judgment, with the ability to act confidently in ambiguous situations.
\n
• Flexible and steady under pressure. Able to balance competing priorities and personalities while keeping a positive, encouraging attitude.
\n
• Takes ownership of outcomes and holds self and others accountable for high-quality work.
\n
• Exceptional written and verbal communication skills, with the ability to convey information clearly, professionally, and effectively to diverse audiences.
\n
• Ability to lift and carry up to 50 lbs and remain standing for extended periods as needed
\n
• Work Authorization: Applicants must be legally authorized to work in the United States. Innovatis Group is unable to provide employment visa sponsorship for this position, now or in the future.
\n

\n

\n

Preferred Qualifications:

\n

\n
• 8 or more years of relevant marketing experience, ideally within an agency, association management company, or organization serving technical or B2B audiences.
\n
• Agency experience serving multiple clients at once.
\n
• Experience with technology user groups, IT communities, or tech partner and sponsor programs.
\n
• Experience marketing conferences and events, including registration and sponsorship campaigns.
\n
• Hands-on experience with marketing automation, CRM, and other key marketing tools (HubSpot experience is a plus)
\n
• Experience with SEO and content optimization, including video and webinar libraries.
\n
• Experience using AI tools to improve marketing workflows and output.
\n

\n

\n

Salary :

\n

The base salary for this position starts at $96k annually, with final compensation based on experience and qualifications.

\n

\n

Location :

\n

Nashville, TN (Capitol View area)

\n

Hybrid work schedule (3 days in-office, 2 days remote)

\n

This is not a fully remote role.

\n

\n

Deadline to Apply:

\n

We anticipate closing applications on Thursday, November 5, 2026. Applications will be reviewed, and candidates will be screened and interviewed on a rolling basis, so we encourage interested candidates to apply early. The application period may close earlier or be extended based on hiring needs.

\n

\n

Benefits:

\n

\n
• Medical, dental & vision (plus medical plan perks like virtual care, nurse advocate, EAP, free access to Headspace, gym + wellness/beauty discounts, and alternative medicine discounts)
\n
• UNUM voluntary benefits incl. short/long-term disability, AD&D, and additional coverage options
\n
• Employer HSA contribution
\n
• 401(k) with 5% match (Roth or Traditional) after 6 months
\n
• PTO: generous upon start + unlimited PTO after 1 year; 10 paid company holidays
\n
• Paid parental leave after 1 year: 12 weeks maternity / 4 weeks paternity
\n
• Hybrid, flexible, and collaborative work environment
\n
• Pre-tax commuter benefits (for public transit)
\n
• Professional development stipend & support
\n
• Company culture perks like frequent Lunch & Learns, quarterly social events, and holiday parties
\n

\n

\n

About Innovatis Group:

\n

At Innovatis Group, we’re not just one of the fastest-growing association management companies; we’re committed to redefining partnership and impact. We blend strategic innovation with execution, helping clients drive meaningful results while supporting their broader goals. If you thrive in a fast-paced, dynamic environment and enjoy collaborating with industry-leading brands, Innovatis Group offers the tools, team, and environment to help you make a lasting impact.

\n

\n

Our Values:

\n

At Innovatis Group, our values guide how we work, collaborate, and show up for one another every day. We believe in doing meaningful work with intention, integrity, and adaptability.

\n

• Be deliberate & purposeful

\n

• Be creative

\n

• Be accountable

\n

• Be honest & transparent

\n

• Collaborate relentlessly

\n

• Be agile

\n

\n

Benefits, perks, and work arrangements are subject to change and may vary based on role, location, or business needs.

\n

\n

Innovatis Group is an equal opportunity employer and aspires to be a leader in fostering a diverse, equitable, and inclusive workplace where every individual is empowered to bring their whole self to work. We commit to embracing and promoting diversity in all its forms, ensuring equitable opportunities, and cultivating an inclusive culture that respects and values differences. Together, we will drive better outcomes for our employees, our clients, and our community.

\n

\n

This job description is intended to provide a general overview of the position and is not an exhaustive list of responsibilities, duties, or qualifications. Responsibilities may evolve based on organizational and client needs.

\n

\n