Assistant Store Manager

Tecovas is passionate about offering an incredible customer experience for first-time boot buyers and western enthusiasts alike! The first shop-in-shop location will debut at Bass Pro Shops’ Grandaddy store in Springfield, Mo.We're looking for a Full-Time Assistant Store Manager to join our team who will bring an immersive Tecovas retail experience to Bass Pro Shops’ customers and help lead a profitable, customer-centric store. As a Tecovas ASM, you are a key part of the engine that keeps the store running — supporting the Store Manager in developing a high-performing team, owning an Area of Responsibility, and delivering an exceptional in-store experience day in and day out. You will support product flow, uphold visual standards, and apply your leadership and merchant skills to create a store environment that is unmistakably Tecovas. 

Responsibilities will include:

CUSTOMER EXPERIENCE

- Cultivates genuine customer connections and acts as a brand ambassador

- Maintains active floor presence, managing multiple customer interactions simultaneously

- Delivers high-quality product services (branding, debossing, boot stretching, brim shaping, boot shines)

- Leads professional and gracious resolutions for customer returns, exchanges, or warranty inquiries.

- Leverages OMNI Channel tools and processes to better serve the customer

LEADERSHIP & TEAM MANAGEMENT

- Sets the tone and energy for the day, building team morale and a people-first culture

- Supports the Store Manager in recruiting, hiring, and retaining top talent

- Owns an assigned Area of Responsibility (AOR) and drives accountability within it

- Fosters strong communication and teamwork across operational, visual, and customer priorities

- Provides real-time feedback, coaching, and training; escalates issues as needed

TRAINING & DEVELOPMENT

- Delivers in-person onboarding training alongside e-learning for all new hires

- Ensures timely completion of training paths and compliance with established policies

- Work closely with store leadership and HQ partners to facilitate and organize ongoing training in store locations, including training for new products and services

- Attend regular training meetings to ensure understanding of necessary information

VISUAL MERCHANDISING

- Executes visual directives on time and submits store photos with HQ feedback

- Partners with store leadership to uphold VM standards and complete replenishment

- Supports store presentation through sell-through and markdown cycles

- Oversees floor and window standards — lighting, cleanliness, displays, and props

BUSINESS OPERATIONS

- Executes store opening and closing procedures

- Monitors daily communications across email, Slack, and Zipline

- Sets up daily tools (hitching posts, zone charts) and coordinates team break coverage

- Manages Amazon and supply orders; maintains an organized backroom

- Updates the sales whiteboard weekly and speaks confidently to store performance

- Ensures compliance with shipments, transfers, restock, and Loss Prevention standards

- Demonstrates flexibility across all functional areas — visual, operations, and beyond

Qualifications:

- 3+ years retail management experience

- People-first mentality with a positive attitude and ability to build team morale

- Ability to handle difficult situations with grace and professionalism

- Strong merchant skills and a history of delivering financial results

- Proven record of hiring, developing, and retaining talent

- Comfortable speaking to store performance metrics and driving business conversations

- Experienced in coaching, counseling, and conflict resolution

- Flexible, cross-functional, proactive, and results-driven

- Utmost character, honesty, and transparency

Requirements:

- High School Diploma required (College Degree preferred)

- Must be at least 18 years of age

- Ability to stand/walk for extended periods; lift up to 30 lbs; bend, squat, and kneel as needed

- Must be available 40 hours per week including weekends, evenings, and holidays

- Must be able to reliably commute to the work location

Full-Time Benefits:

- Competitive salary

- Health insurance covered at 79–90%; dental & vision covered at 100% for family/dependents

- Free Boots!

- Generous employee discounts!

The hourly rate for this position is $25/hr. The actual compensation will be based on factors such as the candidate’s skills, qualifications, and experience.

About Us:

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It's not the easiest or cheapest method, but we're committed to classic construction techniques that stand the test of time. With 42 retail stores (and counting) across the country, we're bringing western goods into new frontiers and aim to be the most welcoming brand in western. We're certainly growing — and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: The first shop-in-shop location will debut at Bass Pro Shops’ Grandaddy store in Springfield, Mo. We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we're headed. In a retail setting, interviewing at Tecovas may include phone interviews, virtual "on-site" interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you're on the fence, just give it a try!

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policy. Please note: Offers of employment may be conditional pending the completion of standard onboarding procedures.