Director, Global Marketing

Description:

The Director, Global Marketing is responsible for developing and executing MaxCyte's global marketing strategy to support commercial growth, strengthen the Company's brand, and generate qualified demand across its cell engineering platform, products and services. Reporting to the General Manager, Americas, this role partners closely with Sales, Product Management, Business Development, and Scientific teams, to deliver integrated marketing programs that increase customer engagement, support revenue growth, and enhance brand awareness.

This is a highly collaborative, hands-on leadership role responsible for leading a small, high-performing marketing team while also contributing directly to strategy development and execution.

Marketing Strategy & Planning

• Develop and execute global marketing plans aligned with the Company's commercial objectives.
• Translate business priorities into integrated marketing programs that support revenue growth and market expansion.
• Partner closely with Sales to develop campaigns that generate qualified leads and accelerate pipeline growth.
• Monitor market trends, competitive activity, and customer insights to identify new marketing opportunities.

Brand & Communications

• Own the Company's global brand strategy and ensure consistent messaging across all customer-facing channels.
• Direct development of marketing collateral, sales enablement materials, scientific content, digital assets, technical documentation, and customer communications.
• Manage the corporate website and continuously improve customer experience, SEO performance, and digital engagement.
• Lead public relations activities that strengthen MaxCyte's visibility with customers, partners, industry organizations, and scientific media.
• Support corporate communications initiatives, including announcements related to scientific, commercial, and business milestones.

Demand Generation & Digital Marketing

• Develop integrated demand generation campaigns using digital marketing, email marketing, paid media, social media, events, webinars, and content marketing.
• Measure campaign performance using defined KPIs and continuously optimize marketing effectiveness.
• Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to pipeline.
• Leverage marketing technologies and analytics to improve customer engagement and marketing efficiency.

Events & Customer Engagement

• Develop and execute the Company's global conference, trade show, and event strategy.
• Identify opportunities to expand customer engagement through scientific meetings, customer education programs, webinars, and thought leadership initiatives.
• Oversee development of customer presentations, product literature, and promotional materials.

Team Leadership

• Lead, mentor, and develop a small, high-performing marketing team.
• Manage external agencies, designers, writers, and other marketing vendors to maximize quality and cost efficiency.
• Establish processes, priorities, and workflows that improve team effectiveness and execution.

Budget & Performance

• Develop and manage the annual marketing budget.
• Track marketing performance using metrics including lead generation, website engagement, campaign ROI, digital performance, and brand awareness.
• Recommend improvements based on performance data and changing business priorities.
• Comply with all applicable Company policies regarding health, safety, and the environment.

Required:

• Bachelor's degree in Marketing, Life Sciences, Business, or a related scientific discipline.
• 10+ years of progressive B2B marketing experience, preferably within biotechnology, life sciences, medical devices, or related healthcare industries.
• Demonstrated success developing integrated marketing programs that generate measurable business results.
• Experience managing digital marketing, content marketing, website strategy, SEO, email marketing, and social media.
• Experience using CRM and marketing automation platforms such as Salesforce, HubSpot, or Pardot.
• Strong project management skills with the ability to balance strategic planning and hands-on execution.
• Proven ability to hire, unify, lead, mentor and motivate individuals and teams
• Experience managing marketing budgets and external agencies.
• Excellent written, verbal, and presentation communication skills.
• Proven ability to collaborate effectively across Sales, Product Management, Scientific Affairs, and Executive Leadership.
• Ability to travel approximately 30%, including international travel.

Preferred:

• Experience marketing products or services supporting cell therapy, gene editing, biologics, or advanced research technologies.
• Experience supporting global commercial organizations.
• Familiarity with scientific conferences, KOL engagement, and life science purchasing processes.

MaxCyte offers a base salary, annual bonus, and equity. MaxCyte also offers a comprehensive benefits package including health, dental, vision, life, and disability insurance and generous time off.

MaxCyte is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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