Director of Brand Marketing

AboutREBEL REBEL is the first and largest tech platform transforming retail's $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we're leading the returns revolution - partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year. This role is for a builder: strategic enough to set direction for a channel, and energized by doing the work, not outsourcing it. TheRole TheDirectorofBrand&SocialMarketingleadsREBEL'sorganicbrandpresenceandisaccountableforgrowingbrandawareness,engagement,andearnedreach.You'llsetthestrategyforhowREBELshowsuponsocialandinthepress,andyou'llpersonallyexecuteagainstitalongsidealeanteam. You'll partner with the CEO and leadership on REBEL's overall brand positioning, then translate it into content, campaigns, and cultural moments that travel. Success will be measured through a combination of brand, engagement, creator, earned media, and commercial performance metrics. Thisisnota"manageagencies"role.Thisisaroleforsomeonewhoknowshowbrandsactuallygrowontheinternet. WhatYou'llOwn SocialMedia&ViralStorytelling Lead REBEL's social strategy end-to- nd across key platforms (e.g., Instagram, TikTok, LinkedIn, emerging channels) Develop and evolve REBEL's social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance Setaclearpointofviewonwhatcontentshouldtravel,trend,andbreakthrough-andpersonallyhelpcreateit Runahigh-velocitytest-and-learncontentenginefocusedonvirality,scaledawareness,andbrandaffinity Setandreportongoalsfororganicreach,impressions,engagement,shareofvoice,andfollowergrowth EarnedMedia&PR(Hands-On) Driveearnedmediastrategyandexecution-storydevelopment,pitching,andrelationshipbuilding TurnsocialmomentumandculturalmomentsintoPRwins,andviceversa Secureconsistent,high-impactcoveragethatreinforcesREBEL'sbrandstoryandfuelsawareness CreatorPartnerships&Community Identify, recruit, and manage creator partnerships built for authentic storytelling and organic reach, not paid performance Ensurecreatorcontentfeelsnative,on-brand,andcapableofdrivingviralmoments Identifyculturalmoments,trends,andinternetconversationswhereREBELcancrediblyparticipate Buildgrassrootsbuzzthroughcommunityengagementandreactive-storytelling;turncustomersandfansintoactivebrandadvocates WhatYou'llContributeTo Brandpositioningandnarrative. Partner with the CEO and leadership to evolve REBEL's positioning and personality; maintain and enforce the brand voice and style guidelines that scale across the organization Brandstewardship. Act as a day-to-day steward off the brand, helping teams move fast without diluting it BrandandIRLpartnerships. Support comarketing partnerships and event opportunities that grow awareness and virality Cross-functional alignment. Work closely with growth, creative, and product to keep brand storytelling connected to business goals Leadership&Scale Leadthroughinfluencetoday;growintomanagingasmallsocialandbrandteamovertime Managecontractors,freelancers,andcreatorsasneeded Buildlightweightprocessesthatenablespeed,creativity,andconsistency WhatWe'reLookingFor Experience 7-10yearsinbrandmarketing,social,PR,orculturalmarketing Proventrackrecordofgrowingabrandthroughorganicsocialandearnedmedia Hands-onexperiencecreatingorcontributingtoviral,culturallyresonantbrandmoments Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes Experiencebuildingormaintainingbrandvoiceandsocialguidelinesacrossteams Startuporchallengerbrandexperiencestronglypreferred SkillSet Exceptionalstorytellerwithstrongwritingandcreativeinstincts Deepunderstandingofhowcontentspreadsonsocialplatforms StrongPOVonwhatworks-andwhatdoesn't-ontheinternettoday Data-informedbutcreativelyled;knowshowtobalancemetricswithintuition Comfortableoperatingwithoutagencies,bigteams,orsafetynets Mindset Buildermentalitywithabiastowardaction Willingtopersonallycreate,edit,post,anditerate Lowego,highstandards,strongopinions,looselyheld Energizedbyspeed,experimentation,andownership Obsessedwithturningsocialstorytellingintomassivebrandawareness WhyREBEL Leadsocialandbrandstorytellingatacompanyreadytoscaleawarenessfast Directaccesstofoundersandexecutiveleadership Realownership,visibility,andaccountability Rocket-shipgrowthwithmeaningfulupside Thechancetobuildabrandpeopleactuallytalkabout PayTransparency This is a full-time, exempt position. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. Initialbasesalaryrange=$150,000-$200,000 EqualOpportunity REBEL is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. REBEL is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact View email address on click.appcast.io ApplicantsmustbelegallyauthorizedtoworkintheUnitedStates REBEL may, from time to time, use AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team. #J-18808-Ljbffr