Digital Marketing Specialist

Digital Marketing Specialist

The City of Oak Creek is committed to delivering exceptional service to residents, businesses, and visitors through innovative communication and technology. The Digital Marketing Specialist is responsible for managing and enhancing the City's digital presence through website administration, digital marketing, analytics, and performance measurement. This position serves as the department's technical resource for website management, digital communications, online services, and data-driven decision making to improve the customer experience and support City and tourism initiatives.

At the City of Oak Creek, we're passionate about fostering community engagement and delivering top-tier services to our residents. We're committed to ensuring consistent communication, coordinating impactful events, and driving digital marketing initiatives to support tourism and civic engagement, building the best experience for residents, local businesses, and visitors. Our team works closely with various City departments and external partners, playing a crucial role in city-wide operations.

Duties, Functions and Supervision/Accountability

Serves as the primary administrator for the City's website, tourism website, and other assigned digital platforms.

Manages website content, navigation, accessibility compliance, online forms, workflow automation, and user experience improvements.

Administers digital marketing platforms including Google Analytics, Google Ads, Google Tag Manager, Placer.ai, and other analytics tools.

Develops digital marketing campaigns, search engine optimization (SEO) strategies, and online advertising initiatives that support City and tourism objectives.

Prepares dashboards, reports, and recommendations using website, campaign, and visitation analytics to support organizational decision making.

Collaborates with City departments, vendors, and external partners to implement website enhancements, digital initiatives, and technology solutions.

Conducts research, analyzes digital trends and performance metrics, and recommends opportunities to improve online engagement and service delivery.

Performs other communications, marketing, and related duties as assigned.

Qualifications

Bachelor's degree in marketing, communications, journalism, public relations, media studies, or a closely related field preferred. At least one year's experience with content creation including in digital marketing, website administration, analytics, digital communications, or a related field. Experience with CivicPlus, Google Tag Manager, Looker Studio, Placer.ai, website accessibility standards, HTML/CSS, and local government communications is preferred. Strong organizational, analytical, communication, and problem-solving skills are required. The successful candidate must be able to manage multiple projects, work independently, collaborate effectively with internal and external partners, and communicate technical concepts to non-technical audiences. Knowledge of operational characteristics, services and activities of municipal government functions, as well as laws, ordinances, rules and regulations affecting the City including public disclosure laws preferred. Please include a cover letter with your application.