Digital & Social Media Coordinator
GovernmentJobs.com
Digital & Social Media Coordinator
The City of Round Rock's Parks and Recreation Department is seeking an innovative, community-minded Digital & Social Media Coordinator to elevate the visibility, engagement, and impact of our programs, events, and initiatives. This role is ideal for a creative storyteller who thrives in a fast-paced, collaborative environment and is confident engaging directly with our residents, local partners, and businesses.
Position Overview Under general supervision, the Digital & Social Media Coordinator is responsible for executing a comprehensive digital marketing strategy that includes social media management, website updates, email marketing, digital advertising, and the creation of compelling community-focused content. This position plays a key role in shaping the department's brand voice and strengthening connections throughout the Round Rock community.
Key Responsibilities
- Develop and manage the department's Social Media Optimization (SMO) strategy.
- Plan, create, and publish content across department social media platforms including Facebook, Instagram, and X (formerly Twitter).
- Implement effective strategies to engage audiences, enhance brand presence, and respond to inquiries promptly.
- Track analytics to refine campaigns, measure performance, and prepare departmental reports.
- Coordinate with business, industry, and social media influencers to expand reach and build meaningful partnerships.
- Direct, produce, and edit marketing video content, including promotional videos and short-form reels.
- Lead digital advertising strategies, including paid social media campaigns, to increase visibility.
- Attend and capture content at special events and programs, delivering timely photo and video edits for recap posts and social-first storytelling.
Highlighted Qualities & Skills
- Outgoing, personable communicator who is genuinely comfortable engaging face-to-face with customers, stakeholders, and partner businesses.
- Active, savvy user of multiple social media platforms with a strong understanding of digital trends.
- Proficiency in After Effects, Adobe Creative Suite, AI generative content tools, and other modern content creation and editing software.
- Familiarity with sports, lifestyle, and experiential brands and how to translate their style into engaging community content.
- Ability to shoot high-quality video and photography.
- Thrives in a fast-paced, collaborative environment with multiple ongoing projects.
- Innovative, self-driven content creator with strong visual storytelling skills.
- Strong portfolio featuring social-first, performance-driven content. * If selected for an interview, candidates will be asked to provide a portfolio for review.
Experience & Education
- Bachelor's degree; additional education may substitute for experience on a year-per-year basis.
- Three (3) years of relevant experience; additional experience may substitute for education on a year-per-year basis.
Certificates, Licenses & Qualifications
- Valid Texas driver's license or the ability to obtain one prior to employment.
Vacancy posted 3 days ago
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