Senior Marketing Technology Specialist

Functional ConsultantMust have technical/functional skills - 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required. Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities. Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management. Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities. Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors. Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention). Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and lead operationally when needed.Roles & Responsibilities Technical oversight & guidance - Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud. Provide functional and technical expertise to internal teams and agency partners. Review solution designs, configurations, integrations, and campaign implementations. Support evaluation of agency proposals, estimates, and implementation approaches. Support development and documentation of integration and data-flow standards. Support campaign reporting strategy and consistent performance measurement. Management & coordination - Support coordination across internal teams and external agencies. Partner with agency and vendor teams to coordinate deliverables. Partner with Marketing Operations Specialist and leadership team to resolve complex issues. Coordinate with IT on integrations, security reviews, change management, and releases. Facilitate communication between technical and non-technical stakeholders. Serve as a dependable resource for the Marketing Operations team. Governance & compliance - Support adherence to data governance and compliance requirements including PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation. Maintain solution documentation, design standards, and decision records so the platform is supportable and audit ready.Salary Range: $120,000-$130,000 a year TCS Employee Benefits Summary: Discretionary Annual Incentive. Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support: Maternal & Parental Leaves. Insurance Options: Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. Time Off: Vacation, Time Off, Sick Leave & Holidays. Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.Location Alameda, CA Function TECHNOLOGY Role Functional Consultant ID 435644 Skills Tableau | Salesforce(SFDC) Salary Range $120,000 - $130,000 Desired Candidate ProfileQualificationsBACHELOR OF COMPUTER SCIENCE