Social Media Coordinator
Ground Up International
Social Marketing Coordinator (Onsite- 5 Days A Week)
We are seeking a creative, hands-on Social Media Coordinator to create content across Ground Up's Instagram and TikTok channels. This role owns the full content process end to end: bringing creative content ideas to the table, filming, leading photo shoots, shooting, and editing video and photos, while also managing the content calendar, reviewing and approving partner content, and driving our Influencer & PR initiatives.
The ideal candidate has proven, hands-on experience creating and editing engaging content, leading photo and video shoots, growing Instagram and TikTok platforms, increasing brand visibility, and building influencer and PR relationships. The overall goal of this role is to increase brand awareness and grow our social platforms.
About Ground Up
Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company's unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear.
Ground Up was created with the vision of fulfilling the need for fun, innovative products for the true brand enthusiast. As our product entered the market, we found consumers wanting to express themselves and their fandom in new, creative ways. Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust. Ground Up has become a recognizable brand for the whole family that stands for elevated fashion and fun.
We aspire to have our teams embody our core values of:
- Service
- People
- Teamwork
- Opportunity
- Results
- Innovation
- Trust
Key Responsibilities
Social Media Content Creation
- Bring creative content ideas to the table, with a primary focus on Instagram and TikTok, and a secondary focus on LinkedIn and YouTube.
- Film, lead photo shoots, and photograph original content for use across all social platforms.
- Edit video and photo content to a polished, on-brand, publish-ready standard.
- Build, manage, and maintain the content calendar, and publish content directly to Instagram and TikTok.
- Monitor platform growth, engagement, and brand recognition, and use those insights to sharpen future content ideas.
Partner & Licensor Content Approvals
- Review and approve content submitted by external partners to ensure alignment with brand guidelines and messaging.
- Manage licensor approvals for social and content initiatives, tracking feedback and revisions.
Influencer & PR Support
- Own the direction of Influencer & PR initiatives, building and maintaining relationships with influencers, creators, and PR contacts.
- Identify and cultivate partnerships that increase brand visibility and support campaign and product launches.
- Coordinate gifting, seeding, and collaboration efforts to support Influencer & PR goals.
Ecommerce & Digital Asset Support
- Upload and manage PDP (product detail page) assets to support ecommerce listings.
- Ensure digital and social assets are accurate, on-brand, and consistent across ecommerce and social channels.
Brand Storytelling & Community Growth
- Bring Ground Up's brand story to life through authentic, engaging content that resonates with our audience.
- Grow Instagram and TikTok followings while attracting an engaged, on-brand audience.
- Collaborate cross-functionally with design, marketing, and sales teams to keep content aligned with broader brand initiatives.
Minimum Qualifications (Must-Haves)
- Proven content creation experience: filming, leading photo shoots, shooting, photography, and video/photo editing (required).
- Hands-on Influencer & PR experience, including relationship building and outreach.
- Digital/ecommerce experience, including uploading PDP assets.
- Proficiency with Canva and Adobe Creative Suite (Photoshop, Illustrator), plus strong working knowledge of Instagram, TikTok, and Meta.
- Strong brand storytelling ability with an eye for what makes content engaging and shareable.
- Excellent written and verbal communication skills.
- Experience managing content calendars and publishing across multiple social channels.
- 1-3 years of experience in social media, content creation, or a related role (fashion or consumer products preferred).
Preferred Qualifications
- Experience in fashion, footwear, or licensed consumer products.
- A track record of growing Instagram and/or TikTok platforms and increasing brand visibility.
- Experience working directly with licensors or external partners on content approvals.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Proactive, collaborative mindset with a strong desire to experiment with new content formats.
GUP Perks
- Medical, Dental, Vision, 401k plan & access to employee recognition programs.
- Paid vacation, holidays, Eternal Summer Fridays, birthdays off & more!
- Friendly, fun, creative & collaborative work environment.
- Ground Up International is an equal opportunity employer.
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Social Media Coordinator in New York, NY vacancy
$60k - $70k
DESCRIPTION quip is seeking a Social Media Coordinator to join our Marketing team and help bring quip's voice to life across social media. This person will be hands-on with everything from scheduling and captioning to appearing on camera and jumping into whatever the...SuggestedSummer workFreelanceInternshipWork at officeShift work2 days per weekQuip
New York, NY2 days ago- ...growing team at Exciting Travel Now , youll work as an independent travel agent with a special emphasis on managing and creating social-media content. This focus helps you use your creativity while still enjoying the full benefits, training, and flexibility of being a...SuggestedRemote work
- The Role The Dink is the leading media and events brand in pickleball, the fastest growing sport in the world. We are searching for a talented Social Coordinator to implement and maintain a strong online presence for The Dink Pickleball and Minor League Pickleball (MiLP...SuggestedFlexible hours
- Location: Remote Commitment: 10 hours What You’ll Do Create a one-month social media calendar template for easy content planning. Draft 15-20 engaging posts that align with our mission, events, and key initiatives. Customize content recommendations to optimize impact...SuggestedRemote workFlexible hours
- Phaidon seeks a Social Media Coordinator to oversee our brand presence across social platforms. The ideal candidate is a creative, collaborative digital marketer with experience building successful campaigns, producing innovative content, and fostering connections with...SuggestedWork at office
- ...company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness.... ...degree in Marketing or related field Experience as a social media coordinator Strong communication, multitasking and analytical skills #J-...
$80k - $100k
...distance of New York. Reporting to the Global Social, Influencer and Community Lead, you will... ...calendar across Sonos' owned channels, coordinating with Brand Creative, regional teams, and... ...around product launches, earned media moments, and brand campaigns in partnership...Full timeTemporary workWork at officeImmediate startRemote workVisa sponsorshipWork visaShift work$70k - $90k
...our users need them. We are starting with P2P clothing/accessories and expanding to other categories. We’re looking for a Social Media Coordinator to support and execute Pickle’s presence across TikTok, Instagram, and beyond. This is a highly executional, content-heavy...Flexible hours- # Social Media Coordinator## •### @ATLUTDPosted on 12/5/2025•Full-time## Job DescriptionAtlanta United is seeking a creative, soccer-savvy, and design-driven Social Media Coordinator to join our Digital and Marketing Team, who can bring our brand to life across digital...Full timeNight shift
$45k
...looking for a creative storyteller and organized strategist to become the voice of our brand online. As our Content Creator & Social Media Coordinator, you won’t just be "posting to the grid"—you’ll be building a community. You will own our social presence, turning brand...- Beyond Studios is seeking a Social Media Coordinator to provide strategic support and hands‑on assistance across social channels. This role is ideal for a creative strategist with strong social media intuition, photo and video editing skills, and experience in content...
$20 per hour
...tank dedicated to advancing practical policy solutions to the social, economic, and political challenges facing young people... ...Verity Voices, our journal and publication platform. The Social Media Coordinator will help develop and publish content across Babel Institute’...Hourly payPart timeInternshipRemote workWork visa10 hours per weekFlexible hours$40k - $60k
...the job poster from Kendamil (Kendal Nutricare) Reports to: Social Media Content Manager Location: Fully remote About the Company Come... ...role Kendamil is on the lookout for a talented Social Media Coordinator & Content Specialist to boost our online presence and drive engagement...Full timeRemote workFlexible hours- Social Media Coordinator, Home & Culinary New York, NY (Hybrid) Marquee Brands is seeking a Social Media Coordinator to support the day-to-day execution of social media across its Home & Culinary portfolio. This role will focus on content creation, publishing, community...Seasonal work
$55k - $65k
# Social Media Coordinator## •### @pllPosted on 12/15/2025•Full-time## Job Description**Position:** Social Media Coordinator**Position Location:** New York, NY or Los Angeles, CA (not remote)**Start Date:** Immediate**About:** The Premier Lacrosse League (PLL) is a professional...Full timeCasual workImmediate startFlexible hoursAfternoon shift$54.31k
...Unit:NoThe CUNY Mexican Studies Institute (MSI) seeks a creative, bilingual, and highly organized individual to serve as Social Media Coordinator. This position will be responsible for designing, implementing, and managing digital communication strategies that enhance...Afternoon shift- The Social Media Coordinator supports the day-to-day execution of the company’s social media presence across all platforms. This role is responsible for daily posting, community engagement, organizing user-generated content (UGC), and assisting with light iPhone-based...
$25 - $30 per hour
...retail centres in the nation's top markets, Macerich offers opportunities to work, grow and develop your unique talents. The Social Media Coordinator is responsible for creating, editing, and managing engaging short-form video content that drives brand awareness and foot...Part timeWork at officeLocal areaFlexible hoursWeekend work2 days per weekWeekday work- Destination Careers in New York is seeking a Creative Social Media Marketing Assistant to support digital marketing for a travel advisory brand. You will help create content, schedule posts, and grow the audience across Facebook, Instagram, TikTok, and LinkedIn. This role...Remote jobFlexible hours
- ...Swish Smash, Swish Sealed, and PokéSwish. We're leveling up our social game in a big way and building a content engine that matches... ...conversations — and bring them to the team before they peak. Coordinate with creators and editors to keep the content pipeline moving....Full timeInternship
$21 per hour
...Health insurance Opportunity for advancement Date posted: July 05, 2026 Pay From $21.00 per hour Job description Marketing and Social Media Coordinator About The Job Are you awesome at social media and graphic design? Are you looking for a fun and inspiring position where...Hourly payFull timeRelocationWeekend work- A dynamic retail brand in New York is seeking a Social Media & Content Creation Coordinator to enhance its social media presence and community engagement. The ideal candidate will manage various platforms, interact with followers, and cultivate brand loyalty while having...Full time
$170k - $190k
...working remotely one day per week._________________Group Summary:Media Partnerships is responsible for the sales and execution of all... ...analytics teamsEffectively pitch NBA media offerings across Digital, Social, and Linear platformsCreatively ideate to demonstrate expertise...Full timeTemporary workLocal areaRemote work1 day per week$82.8k - $121.2k
The Manager, Media Relations will play a central role in advancing Chubb's reputation.... ...among news reporters.Collaborate across social media, content, internal communications,... ...units to ensure earned media efforts are coordinated and promoted across Chubb platforms....Work at officeLocal area$85k - $139.6k
...participation among community members.Manage online forums, social media groups, and other community platforms.Identify and engage with... ...budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.BUDGETING:Manages...Full timeLocal areaFlexible hours$50 per week
Job description: Paid Media Manager Dallas or Los Angeles:*Must have either paid social OR paid search + (Must have some sort of consumer goods)*My client, a leading digital marketing agency, is seeking a Paid Media Manager to join their innovative team. They are looking...Work at office$38 - $43 per hour
We are looking for a Social Media Coordinator/Content Creator for a top fashion company in NYC! This is a hands-on content creation role. We are not looking for someone who only coordinates content calendars or manages agencies. The core of this job is making content that...Hourly payFreelanceAfternoon shiftSolomon Page
New York, NY12 hours ago$55k - $70k
...Scott+Scott is looking for an enthusiastic Digital Media Coordinator to support the Firm with its growing digital footprint. This is a full... ...United States Essential Duties and Responsibilities Generate social media posts for LinkedIn and other digital platforms, including...Hourly payFull timeTemporary workWork experience placementLocal areaRemote workScott + Scott
New York, NY12 hours ago- ...Job Responsibilities: Lead the development, execution, and management of social media activities for brands. Engage directly with fans through owned social media channels, including TikTok, Meta, LinkedIn, YouTube, X, Threads, and Instagram. Execute creative...
$154k - $264.75k
...BALMAIN Beauty.OverviewThe Executive Director, Media Relations, is a strategic communications... ..., and channels.Draft and oversee all social media content for the leaderLead long-... ...involving leadership and family initiatives.Coordinate limited business travel and event...Full timeLocal area
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Social Media Coordinator. Be the first to apply!
Related searches
- media operations manager New York, NY
- media strategy manager New York, NY
- digital communications manager New York, NY
- digital media supervisor New York, NY
- senior communications manager New York, NY
- director global communications New York, NY
- media marketing manager New York, NY
- associate media director New York, NY
- media project manager New York, NY
- strategic communications coordinator New York, NY