Marketing Specialist

Meadow has proven the model. We've built the largest independent deathcare provider in California from scratch - a brand breaking through in one of the most overlooked categories in American life, serving families through one of life's hardest moments. Now we're taking it national. The next 18 months will be the most operationally demanding in our history: 25+ markets, new channels, new products, different positioning for each one. The unlock is not the strategy - it's execution. Getting to the right marketing faster, per channel and per market. This role is that engine. We're hiring a Marketing Specialist to run the campaigns, systems, and production workflows that make Meadow's marketing ship. You'll report to our Head of Marketing and work across every surface of a fast-growing national brand. Our objectives for the role Land every market launch end-to-end: Own the production checklist from kickoff to day-one: landing pages briefed and QA'd, HubSpot configuration live, agencies on schedule, reporting running. Build the SOP that makes the 8th launch as clean as the 2nd. Own the full surface area: Campaigns, copy updates across 60+ site surfaces, social scheduling, local sponsorships, agency coordination. You own the production calendar, campaign QA, and the weekly outputs that keep the engine running predictably. Keep campaigns on track: Translate the marketing roadmap into weekly production commitments across agency partners. They know what's due and when. You catch what's about to slip before it does. Keep HubSpot running reliably: Maintain and evolve every active sequence, support user journey architecture, and get hands‑on when things need fixing. Every launch and every test runs through HubSpot - it needs to be right. Compress the work with AI: Use LLMs and automation to accelerate production timelines, reduce repeating manual work, and find leverage the team can build on. What success looks like 3 months: own the foundation One new city launched end-to-end - landing pages live, HubSpot configured, agencies on schedule. You know where every active campaign stands and what needs attention. The production calendar runs on your watch. 12 months: enable the expansion Multiple markets launched or on track. The playbook is documented and repeatable. At least two recurring workflows are measurably faster than they were a year ago. You're the person the team reaches for when something needs to ship. We're looking for Reliable engine: You run a high-volume, concurrent environment without dropping things. The production calendar is yours - you own the QA, the schedule, and the weekly outputs. Full-funnel range: You've touched lifecycle/CRM and campaign coordination and at least one of: landing pages, social, brand, or events. You're not siloed. AI and tools fluency: You actively use LLMs and automation to get more done. You have a point of view on where to push further and you show it with specific examples. Gets things done: Self‑directed, moves work forward, comfortable as the person holding the system together. You don't need hand‑holding to know what to do next. Coachable: You take direction well and grow fast under a strong Head of Marketing. Profile 1-4 years consumer marketing, with meaningful time in marketing ops, lifecycle/CRM, or campaign operations HubSpot fluency - can support agency direction and get hands‑on when needed B2C experience at a startup or high‑trust brand (insurance, fintech, health, DTC) Track record coordinating across agencies or channel teams Why join us Build the national expansion model: Meadow is going from 10 to 18 markets this year and eventually to every major city in the country. The person in this role will have helped build the operational infrastructure that made that possible - a real career artifact. Full surface area, fast: CRM, launches, campaigns, agencies, social, brand. Very few early marketing roles give you this range of exposure this quickly. Work with adults: Alison has built marketing functions at scale. Sam and the leadership team have done this before. You'll be given real ownership, held to a real standard, and trusted to figure things out - no approval chain, no hand‑holding. Mission that's concrete: We help families through one of life's hardest moments. Not a tagline. #J-18808-Ljbffr