Digital Media Strategist

Digital Media Strategist

Critical Mass is looking for a Digital Media Strategist to come and join our amazing ArtBot team! ArtBot is Omnicom's next-generation intelligent content orchestration, decisioning and optimization solution. We operate as a horizontal specialism that integrates seamlessly across Omnicom to deliver scaled, data-driven, and AI-powered creative solutions. We specialize in Dynamic Creative Optimization (DCO), performance optimization, and scalable content activation. We are proud to deliver innovative, high-performance work for a premier global client roster, including Volkswagen Group, IBM, British Airways, McDonald's, and PepsiCo. Artbot is at the intersection of media, creative and ad tech, and nowhere is this better personified than through a strategist. The Strategy team is a pivotal part of Artbot, that helps set the tone and drive the growth of our core DCO product offering.

As a Digital Media Strategist, you will create and implement dynamic creative strategies for a diverse portfolio of clients across industries including automotive, travel, retail, FMCG and finance. You'll partner with media agencies, creative agencies, and client stakeholders to design and deliver data-driven creative solutions that drive measurable performance outcomes. You'll collaborate with international teams, adapting strategies for different markets. You will also be tasked with developing strong relationships across the Omnicom network, including supporting new business pitches, in addition to building a strong commercial understanding of all our clients.

What You'll Do

• Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
• Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals. Lead the development of best-in-class digital media strategies, incorporating data-driven insights, creativity, and innovation.
• Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.

• Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
• Develop test and learn plans in line with the learnings outcomes that matter to clients
• Utilise analytical rigour to interpret large data sets and derive actionable insights that optimise campaign performance against key client KPIs.

• Serve as a trusted partner to client and agency stakeholders, building strong relationships through clear communication and strategic insight.
• Collaborate closely with internal teams across strategy, analytics, design and technology.

• Ensure digital strategies balance data-driven decision-making with creative excellence.
• Strong attention to detail regarding the visual quality and effectiveness of creative assets in alignment with brand guidelines and consumer engagement best practices.
• Maintain a deep understanding of the digital media landscape, including programmatic, social, and emerging platforms.
• Stay ahead of industry trends to continuously evolve strategic approaches and media activation methodologies.

• Feedback into Artbot's evolving product development, helping shape features and tools based on client and campaign learnings.
• Stay ahead of industry trends in AI, automation, and digital creativity, sharing insights internally and with clients.

What You've Got

• 2+ years of experience in a relevant media, creative or ad tech role
• Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads), adserving platforms
• Bonus points for familiarity with dynamic-feed ad serving
• Strong understanding of the digital media landscape: media planning, buying, and activation principles across programmatic and/or social platforms
• Strong attention to detail, particularly in creative aesthetics and large data sets
• Proven ability to craft compelling narratives backed by strategic thinking and analytical rigor
• Highly organized, with the ability to manage multiple projects simultaneously.
• Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness
• Experience in nurturing stakeholder relationships with excellent communication skills
• A quick learner, problem solver, and collaborative team player mentality
• Self-starter mindset — confident, proactive, and comfortable operating in ambiguity
• Solid skills in Microsoft Excel and Powerpoint / Keynote

New York: $80,000 - $90,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.