Area Director of Sales - Pigeon Forge, TN

Now Hiring: Area Director of Sales
Location: Pigeon Forge, TN
Full-Time | Salaried with Bonus Structure | Exempt Position


Are you a driven, dynamic sales leader ready to take your career to the next level? Gibson Hotel Management, Inc. is seeking an Area D irector of Sales to lead our sales efforts and maximize revenue across all segments - including room bookings, catering, corporate groups, and special events.

As a key member of our leadership team, you'll oversee a talented sales staff and play a vital role in shaping the hotel's presence in the market. From creating strategic marketing plans to developing long-term client relationships, you'll be at the forefront of our growth. The successful candidate will have a "hunter" mentality, with a strong capability to expand and grow new accounts and drive new business to the property. The Director of Sales responsibilities include developing and booking business through pro-active prospecting calls, marketing, conducting outside appointment calls and hotel tours, maintaining relationships with current and future clients, and representing the hotel in various networking events either in person or virtually for all market segments.

Benefits to include:

• Health Insurance
• Vision Insurance
• Dental Insurance
• 401(k)
• Critical Illness
• Short Term Disability
• Life Insurance
• Hospital Indemnity
• Daily Pay
• PTO
• Bonus Structure
• Free Telehealth Program

What You'll Do:

• Lead all hotel sales and marketing initiatives, driving revenue across room and catering departments.
• Supervise and motivate the sales team including managers, coordinators, and catering staff.
• Develop and execute a strategic marketing plan and sales action plan.
• Cultivate new accounts and maintain strong relationships across corporate, government, SMERF, leisure, and association markets.
• Conduct engaging site tours for prospective clients showcasing the property's best features.
• Represent the hotel in the community and participate in industry organizations.
• Oversee promotional campaigns and customer communication efforts.
• Ensure exceptional guest satisfaction that drives repeat business.

What We're Looking For:

• Minimum 5 years of progressive experience in hotel sales and marketing.
• Proven ability to lead and inspire a high-performing team.
• Strong negotiation, sales, and client relations skills.
• Bachelor's degree preferred (or equivalent relevant experience).
• Working knowledge of sales systems (Delphi experience a plus).
• Willingness to work evenings, weekends, and holidays as needed.
• Familiarity with the local market and a proactive, guest-first mindset.
• Bonus: Experience with kosher catering and multicultural events is a plus.

Why Join Us?

At Gibson Hotel Management, Inc., we're not just offering a job - we're inviting you to be part of a passionate, people-first hospitality team. You'll enjoy competitive pay, growth opportunities, and the chance to make a meaningful impact on our guests and our brand.

Ready to Make a Difference?
Apply today and lead the charge in shaping the success of GHM!

Who we are:

Gibson Hotel Management, Inc ., based in Knoxville, Tennessee, is an award winning and privately held hotel management, investment, and hotel development company. We pride ourselves on possessing a lengthy track record of success in addition to espousing the values of integrity, experience, and discipline. COMPETITIVE PAY based on experience. Eligible for Health, Dental, Vision and Life Insurance. Free Telehealth and 401(k) benefits, cell phone stipend, along with Daily Pay!!

We pride ourselves on exemplifying an inviting company culture that welcomes all from many paths of life. We respect our employees and like to know what is going on day to day in order to cultivate an environment that they enjoy and is efficient to them. We love to recognize our staff for achievements and success! The most rewarding part is the return that we invest in our employees to grow them to the next level in their career. We invite you to grow with us as there are many exciting avenues for the future of Gibson Hotel Management, Inc.

Mission Statement:

"We are dedicated to: Our team members by fostering their professional growth... Our guests by providing genuine hospitality... Our partners by generating exceptional returns.

Vision Statement:

"Gibson Hotel Management is a dedicated hospitality company developing and operating successful, highly profitable assets while creating teams of inspirational leaders in our business and communities."


Who we are:

Visit our LinkedIn page to see the ventures we take on every day! - Gibson Hospitality Ventures: Overview | Gibson Hospitality Ventures


Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.