Public Relations Assistant

Job Description

Job Description

Description

Job Title: Public Relations Assistant

Location: Jersey City, NJ
Reports To: Public Relations Manager / Director of Public Relations

We are seeking a motivated and detail-oriented Public Relations Assistant to join our communications team. The ideal candidate will support the PR team in executing campaigns, monitoring media coverage, and managing communication initiatives that enhance our brand image. This entry-level role offers an excellent opportunity to gain experience and develop skills in public relations within a dynamic and growing company.

• 
  Media Relations:
  
  
  • Assist in maintaining and updating media lists and contact databases.
  • Monitor media coverage and compile reports on public perception and sentiment.
  • Respond to media inquiries and support media outreach efforts.
  • Draft press releases, pitches, and other communication materials as directed.
• 
  Content Creation:
  
  
  • Support the development of press materials, including press kits, fact sheets, and backgrounders.
  • Assist in crafting engaging content for social media, newsletters, and company announcements.
  • Research industry trends, competitor activities, and relevant news to provide insights for PR strategies.
• 
  Event Support:
  
  
  • Assist with planning and coordinating PR events, such as press conferences, media tours, and product launches.
  • Help manage event logistics, including setup, guest lists, and promotional materials.
  • Coordinate follow-up communications with media and attendees after events.
• 
  Administrative Support:
  
  
  • Organize and maintain PR files and materials.
  • Track and analyze PR campaign performance metrics and media coverage.
  • Manage schedules, coordinate meetings, and handle other administrative tasks for the PR team.

• Strong written and verbal communication skills.
• Proficiency with social media platforms and MS Office; experience with PR tools (Cision, Meltwater) is a plus.
• Excellent organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.
• A proactive, flexible attitude and a passion for storytelling and brand building.

Key Responsibilities

Media Relations:

• Assist in maintaining and updating media lists and contact databases.
• Monitor media coverage and compile reports on public perception and sentiment.
• Respond to media inquiries and support media outreach efforts.
• Draft press releases, pitches, and other communication materials as directed.

Event Support:

• Assist with planning and coordinating PR events, such as press conferences, media tours, and product launches.
• Help manage event logistics, including setup, guest lists, and promotional materials.
• Coordinate follow-up communications with media and attendees after events.

Administrative Support:

• Organize and maintain PR files and materials.
• Track and analyze PR campaign performance metrics and media coverage.
• Manage schedules, coordinate meetings, and handle other administrative tasks for the PR team.

Skills, Knowledge and Expertise

• Strong written and verbal communication skills.
• Proficiency with social media platforms and MS Office; experience with PR tools (Cision, Meltwater) is a plus.
• Excellent organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.
• A proactive, flexible attitude and a passion for storytelling and brand building.

Benefits

• Comprehensive health, dental, and vision insurance.
• Paid time off and holidays.
• Retirement plan with company match.
• Professional development opportunities.
• Fun and creative work environment.