Product Marketing Manager

B2B Product Marketing Manager

Location: NYC, LA or Chicago

Salary: upwards of $75,000

In the words of one of our senior clients recently…

"Market research has changed more in the last 3 years than in the previous 40"

System1 is the leading global Marketing decision making platform. We help brands measure and understand whether their marketing works. Predictive technology is our passion, but our focus is very much human. We understand the power of emotion and capture the nuances of human behaviour to power data-driven decisions.

We want to drive change and rewire behaviours, envisioning a world where our pioneering methodologies are embedded in the workflows of every marketing decision-maker. If you're ambitious, creative and motivated by making an impact, we'd love to hear from you.

Becoming part of our team

• AIM Listed, with 10 global offices and 150+ employees, System1 is a fast-moving business with big growth ambitions.
• Work with leading-edge research, technology and IP that have a real impact on how brands make marketing decisions.
• Help disrupt a category and shape the future of marketing effectiveness.
• Work across Product, Marketing, Sales and Commercial to bring compelling products to market.

What will you be doing?

System1 is looking for a B2B Product Marketing Manager to own go-to-market strategy across our product suite, including Test Your Ad and Test Your Innovation.

You'll turn our research, technology and proprietary frameworks — including the Creativity Stack and Creative Dividend — into clear, compelling propositions for marketing, insights and innovation leaders at consumer brands and agencies.

You'll own positioning, messaging, launches and sales enablement, working closely with Product, Sales and Commercial leadership to drive adoption and support System1's US growth agenda.

Positioning & Go-to-Market

• Own positioning and messaging across System1's product portfolio
• Turn complex research and technology into simple, compelling customer value propositions
• Develop buyer-focused messaging for marketers, insights leaders, innovation teams and agencies
• Lead go-to-market plans for new products, features and propositions
• Partner with Product, Sales and Commercial to align launches with customer and revenue priorities
• Identify opportunities to strengthen System1's competitive differentiation

Sales Enablement & Content

• Create pitch decks, battlecards, one-pagers, product guides and other sales tools
• Give Sales and Commercial teams the messaging and proof points they need to win
• Partner with Marketing and internal experts on thought leadership, case studies and campaigns
• Translate customer feedback and sales insights into sharper positioning and messaging

Market & Competitive Intelligence

• Track competitor products, positioning, messaging and market activity
• Research customer needs, category trends and emerging opportunities
• Turn market and customer insight into actionable recommendations for Product, Marketing and Sales
• Identify new use cases and opportunities for growth

Measurement

• Track product marketing performance across launches, adoption, campaigns and sales enablement
• Connect product marketing activity to pipeline and commercial impact
• Gather feedback from customers and internal teams to continuously improve our approach

You need to be this kind of person:

• Customer Obsessed – you understand buyers and know how to turn product capabilities into compelling customer value
• Strategic & Commercial – you can build the strategy and roll up your sleeves to deliver it
• Great Storyteller – you make complex research, data and technology easy to understand and hard to ignore
• Collaborative – you're comfortable bringing Product, Sales, Marketing and Commercial teams together
• Fast & Curious – you thrive in a high-growth environment and genuinely enjoy learning about marketing, advertising and consumer behaviour

You need to have the following experience:

• 5–7 years' experience in product marketing, B2B marketing, SaaS or a related role
• Strong experience developing product positioning, messaging and go-to-market strategies
• Experience launching B2B products and creating sales enablement materials
• Ability to translate complex products, technology, data or research into clear customer propositions
• Experience working closely with Sales, Product and Commercial teams
• Strong writing, storytelling and communication skills
• Strong understanding of B2B buyers and customer journeys
• Experience in martech, adtech, market research, consumer insights or innovation is a plus

Benefits

• Competitive salary + bonus scheme
• Health / Medical / Dental Insurance
• Pension / 401K Plan
• Flexible working arrangements (hybrid)
• Educational reimbursement opportunities
• Access to leading thinkers in advertising and marketing
• Recognition Scheme
• Regular socials, including summer and winter parties
• Financial Health checks
• Wellbeing resources, including "de-clutter days"

We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.