Channel Marketing Manager

Channel Marketing Project ManagerPosition SummaryThe Channel Marketing Project Manager supports the execution of channel marketing initiatives and sales operations processes to drive seamless customer experiences and successful commercialization. This role partners cross-functionally with Sales, Marketing, Product, and Operations to support key accounts, execute go-to-market activities, and ensure accurate and timely delivery of customer requirements. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment, with the ability to manage multiple priorities while delivering high-quality work.Key ResponsibilitiesPartner with internal Sales teams and external customers to deliver clear, timely, and professional communicationOwn and lead new customer set up processesLead for Commercial team EDI customer priority set up and manage cross functional teams responsible for implementing to ensure customers are set up in a timely mannerLead special projects requiring working with cross functional teams as neededOwn tracking Petmate price increase implementation, which includes proactively managing a price increase tracker and regular communications with Commercial team on statusSupport customer-specific requirements across key retail, eCommerce, and distributor accountsMaintain and update customer portals, ensuring accuracy of product data, assets, and required documentationServe as a point of contact for customer requests, ensuring alignment with internal teams and timely follow-upDevelop customer and category specific comp shops to aid in assessing opportunities for growthCommercialization & Product Launch ExecutionSupport new product launches through accurate item setup, asset distribution, and customer onboarding requirementsComplete and submit customer-specific forms for item setup, testing, compliance, and marketing materialsEnsure product data, cross-references, and system updates are accurate and maintained in ERP systems (Oracle) and B2B platformsSales Enablement & Trade SupportProvide support for customer trade shows, line reviews, and customer meetings, including development of quote sheets, presentation materials, samples, and product assetsAssist in the creation and distribution of sales tools, promotional materials, and customer-specific sell-in resourcesCoordinate sample requests, product images, and marketing assets to support customer and internal needsCross-Functional CoordinationAct as a liaison between Sales, Marketing, Product, SupplyChain, and Sales Operations to resolve order issues, holds, deductions, and promotional executionProactively identify and escalate risks or issues impacting orders, launches, or customer commitmentsSupport ongoing process improvements to drive efficiency and accuracy across channel workflowsData, Reporting & Process SupportAssist in tracking and reporting key metrics related to item setup, promotions, and customer programsMaintain accurate records across systems to support reporting, forecasting, and customer insightsIdentify opportunities for continuous improvement in data accuracy, reporting, and operational processesProject & Operational SupportManage multiple projects and deadlines simultaneously, ensuring timely completion of deliverablesSupport Sales Operations and Channel Marketing leadership on ad hoc and strategic projects as assignedQualifications & Experience Required SkillsStrong written and verbal communication skills with a customer-first mindsetHighly organized with strong attention to detail and ability to manage multiple prioritiesProven ability to problem-solve, adapt quickly, and work effectively in a fast-paced environmentAbility to work independently with minimal direction while collaborating cross-functionallyStrong project management and time management skillsTechnical ProficiencyAdvanced proficiency in Microsoft Excel (data management, analysis, and reporting)Working knowledge of Microsoft Office (Outlook, PowerPoint, Word)Experience with ERP systems (Oracle preferred) and customer portalsFamiliarity with CRM systems or data/reporting tools is a plusPreferred ExperienceExperience supporting retail, eCommerce, or distributor channelsUnderstanding of product commercialization and item setup processesExposure to trade shows, line reviews, and customer-specific marketing supportEducationBachelor's degree in Marketing, Business, or related field preferred5-1O+ years of relevant experience in marketing, sales support, or channel operations (or equivalent combination of education and experience)Petmate is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.