Construction Marketing Manager

Construction Marketing Manager Location: Richardson, TX Schedule: Monday-Friday, 8:00 AM-5:00 PM Compensation: $70,000-$85,000, depending on experience, plus potential performance bonus Build and Own the Marketing Engine for a Growing Construction Company Are you a hands-on digital marketer who knows how to build marketing systems, generate qualified leads, and turn marketing strategy into measurable business growth? We're looking for an experienced Construction Marketing Manager to take ownership of the marketing function for a growing construction company specializing in roofing and bathroom remodeling. This is an opportunity for someone who enjoys building things from the ground up. Rather than managing outside agencies or simply coordinating marketing activities, you'll be responsible for developing, implementing and managing the company's marketing initiatives yourself. You'll have the opportunity to build the company's digital presence, develop lead-generation systems, create marketing campaigns, and establish the processes needed to generate a consistent flow of qualified opportunities. We're looking for someone who can take an idea, develop a strategy, execute it, measure the results and continuously improve performance. What You'll Do Digital Marketing & Lead Generation Develop and execute the company's overall digital marketing strategy. Build and manage lead-generation campaigns across roofing and bathroom remodeling services. Create and optimize landing pages, conversion funnels and customer acquisition campaigns. Develop and manage PPC campaigns, including Google Ads and Local Services Ads (LSA). Implement SEO strategies to improve organic search visibility and generate inbound leads. Identify opportunities to improve website traffic, lead conversion and customer acquisition costs. Develop retargeting campaigns and strategies to convert visitors who haven't yet become customers. Website Development & Digital Presence Take ownership of the company's website, including design, development, updates and ongoing optimization. Build service-specific landing pages and website content designed to convert visitors into leads. Manage Google Business Profiles and improve local search visibility. Implement strategies to generate customer reviews and strengthen the company's online reputation. Ensure the company's digital presence accurately represents its services, markets and brand. Marketing Automation & Lead Nurturing Build and manage email and SMS marketing campaigns. Develop automated lead-nurturing sequences and follow-up campaigns. Create reactivation campaigns to engage older leads and past customers. Work with the company's CRM to improve lead tracking, follow-up and marketing attribution. Identify opportunities to automate repetitive marketing activities and improve lead conversion. Content & Brand Development Develop marketing content that positions the company as a trusted provider of roofing and bathroom remodeling services. Coordinate and create promotional materials, service pages, project showcases and other marketing assets. Develop campaigns around seasonal opportunities, promotions and specific service offerings. Ensure consistent branding and messaging across digital channels. Performance & Growth Establish marketing KPIs and reporting processes to measure campaign performance. Monitor lead volume, conversion rates, cost per lead and overall marketing ROI. Identify underperforming campaigns and independently implement improvements. Work directly with leadership to align marketing priorities with company growth objectives. Build repeatable marketing processes and systems that can support the company's continued expansion. What We're Looking For We're looking for someone who is technically capable, execution-focused, analytical and comfortable working independently. The ideal candidate will have: 3-5 years of hands-on digital marketing experience. Demonstrated experience independently building and executing marketing campaigns. Experience designing, developing or managing business websites and landing pages. Strong working knowledge of SEO, Google Ads and PPC campaign management. Experience with Google Local Services Ads (LSA) or similar local lead-generation platforms. Experience building lead-generation funnels and conversion-focused landing pages. Hands-on experience with email and SMS marketing automation. Familiarity with CRM platforms, marketing automation tools and lead tracking. Ability to analyze campaign performance and make data-driven decisions. Strong understanding of local marketing and customer acquisition strategies. Excellent written communication and content development skills. Strong organizational skills and the ability to manage multiple marketing initiatives independently. Industry experience in roofing, remodeling, construction, home services or other local service businesses is highly preferred. A marketing degree is preferred but not required. Demonstrated hands-on experience and the ability to produce results are more important. This Is a Hands-On Role This position is designed for someone who wants to own the execution, not simply oversee other people doing the work. You won't be managing a collection of outside marketing agencies or passing projects off to third-party vendors. You'll be expected to build and manage the company's marketing infrastructure yourself, from website development and lead-generation funnels to advertising campaigns, automation and performance reporting. You'll have direct access to leadership, the ability to make recommendations, and the opportunity to establish the marketing systems that will support the company's growth. We're looking for someone who can work independently, take initiative and figure out how to get things done without needing constant direction. What Success Looks Like Success in this role means building a marketing operation that consistently generates qualified roofing and bathroom remodeling opportunities. Within your first several months, you'll be expected to: Establish ownership of the company's website and digital marketing presence. Build and optimize lead-generation campaigns and conversion funnels. Implement effective SEO and paid advertising strategies. Establish automated lead-nurturing and reactivation campaigns. Create measurable marketing KPIs and reporting. Develop a repeatable marketing system that can scale alongside the business. Why Join Us? This is an opportunity to have a direct impact on the growth of a construction company without being limited to one small piece of the marketing process. You'll have the freedom and responsibility to build the marketing function, implement your ideas, test new strategies and see the results of your work. If you're a hands-on marketer who knows how to build, execute and optimize marketing systems—and you're ready to take ownership of an entire marketing function,we'd love to hear from you. #J-18808-Ljbffr RidgeWood Construction