Executive Director, Marketing and Communications - Coles College of Business

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower over 50,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia . We are searching for talented people to join Kennesaw State University in our vision . Come Take Flight at KSU!

Location

(Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.


Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Department Information

DEPARTMENT SPECIFIC TASKS AND RESPONSIBILITIES:
1. Oversees and facilitates partnerships and alliances to further the branding and awareness of the college and its programs and research
2. Coordinates the relationships between partners and units within the college
3. Develops partnership strategy and effective implementation in the college

Job Summary

Responsible for providing comprehensive marketing and communications services, including developing and implementing strategic marketing plans, communications, creative, sales, promotions, and events for assigned division, department, college, and/or unit.. Provides internal communications support for the assigned area(s). Complies with branding standards, communication guidelines, and university policies and procedures for marketing and events. Coordinates activities in collaboration with web design, graphics, events, and communication. Provides leadership and supervision for the assigned staff. Establishes and assesses recruitment, marketing and/or sales goals and revenue generation, as appropriate.

Responsibilities

KEY RESPONSIBILITIES:
1. Leads marketing strategy, campaign execution and analysis
2. Manages all marketing activities to ensure brand consistency and effectiveness
3. Leads and supervises the assigned staff, responsible for performance management and position evaluations and ensures effective collaboration within the division and assigned departments
4. Ensures resources are strategically deployed to support key initiatives and KPIs and provides consistent and timely responses to requests for marketing and communications support from internal stakeholders
5. Directs the design and implementation of comprehensive marketing, sales, and promotion strategy for all revenue generating departments within the assigned division and departments.
6. Oversees the execution of brand management plans, understands market trends and identifies brand-building needs to increase sales
7. Monitors and analyzes sales promotion and/or recruitment results for effectiveness and ROI
8. Directs activities to support communications strategies and cross-promotional initiatives
9. Directs SEO strategy and directs initiatives to improve website visibility, user experience and performance
10. Oversees the visual impact of creative written and digital marketing materials
11. Conducts research, data collection, and implementation and bench marking of marketing best practices to meet specific goals and priorities
12. Selects and manages external vendors and media outlets
13. Manages partnerships with campus partners, including but not limited to Enrollment Services, Strategic Communications, Student Affairs, and others to implement strategy and mission critical initiatives
14. Develops and oversees annual marketing budgets and monitors expenditures, preparing summary assessments and reports
15. Oversees large scale branding and/or rebranding projects and initiatives in collaboration with Strategic Communications

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in a related field

Required Experience
Eight (8) years of related work experience in Marketing, Communications or Public Relations or related field including at least five (5) in a managerial or supervisory role.

Preferred Qualifications

Preferred Educational Qualifications
MBA preferred

Preferred Experience
Previous experience in higher education

Proposed Salary

The salary rage for this position is $126,900 to $135,900. Offers are based on relative experience and budget availability. Comprehensive benefits to include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options and much more! Visit hr.kennesaw.edu/benefits.


Knowledge, Skills, & Abilities

ABILITIES
Able to serve on university marketing committees as assigned
Able to foster a collaborative environment and work in a collegial fashion with peers
Able to plan, develop, direct, implement and evaluate strategic marketing plans, programs and activities applicable to professional education
Engages in on-going benchmarking of best practices to ensure strong, state-of-the art services and programs
Must be a self-starter
Able to handle multiple tasks or projects at one time meeting assigned deadlines

KNOWLEDGE
Demonstrable experience in designing and implementing successful marketing campaigns
Knowledge of management principles and practices

SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management, relationship building, and presentation skills
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite and graphic design programs)
Skilled in developing and implementing new marketing strategies and procedures
Skilled in budget preparation, fiscal management and strategic planning
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette
Able to work in partnership with staff, faculty, administrators, students and department directors

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at .

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, View email address on click.appcast.io.


Other Information

This is a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time

Background Check

• Standard Enhanced
• Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.