Digital Shelf SEO & GEO Manager

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business committed to leaving the world better than we found it. As a B‑Corp certified, Triple‑Bottom Line company, we proudly manufacture nutritious, "better‑for‑you" snacks such as MadeGood and GOOD TO GO, and we value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on an ambitious mission to double our business by 2027 and we need talented individuals to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. Position Summary As a key member of the global eCommerce organization, the Digital Shelf SEO & GEO Manager is the enterprise leader responsible for driving MadeGood brand discovery and conversion across search engines, LLMs, and retailer digital shelf environments. This role partners closely with MarTech, IT, brand, and multiple agency teams to ensure item attributes are accurate, PDPs are compliant, content is compelling, and continuous optimization efforts are in place. The manager will also lead agentic commerce capability development, ensuring structured content, metadata, and workflows enable scalable optimization across product listing pages within eCommerce platforms. In addition, the role functions as the digital shelf SME, leading diagnostic reporting and competitive intelligence via Profitero, Stackline, and other tools, and supports robust PDP test‑and‑learn plans. Primary Responsibilities PDP Management Lead product content publishing and syndication across retailer websites including Amazon, Walmart, Costco, Sam’s, Target, Kroger, Instacart, Albertsons, and Thrive. Maintain accurate product listings, images, enhanced content, attributes, R&R’s, and nutritional information. Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems. Content Optimization Leverage digital shelf analytics and competitive audits to inform SEO/GEO roadmap, including product titles, descriptions, feature bullets, and keywords. Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams. Drive digital shelf & GEO performance through analytics, competitive benchmarking, and rapid testing of evolving SEO, GEO, and Agentic capabilities. Digital Shelf Analytics Lead periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings & reviews. Onboard new digital analytics platforms to augment the existing tech stack and broaden MadeGood’s visibility to online traffic and conversion performance. Education & Qualifications Bachelor’s Degree. 5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDP conversion improvement, organic visibility, and AI search outcomes. Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central. Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM. CPG experience preferred. Hybrid schedule with ability to commute 3 days a week to the Chicago‑based office. Skills & Abilities Bias for collaboration within multi‑functional work groups, including stakeholders from sales, marketing, and IT. Passionate self‑starter comfortable dealing with ambiguity while embracing new challenges to build new capabilities. Analytical prowess with the ability to triangulate consumption trends with digital shelf & clickstream analytics. Deep alignment with Riverside’s values and purpose‑driven approach. What We Expect Values‑led: A thoughtful and compassionate team that prioritizes respect, teamwork, resourcefulness, and a good dash of fun. Unparalleled experiences and opportunities: Shape what the organization will look like and offer to the world, building new processes fast while staying true to our values. Access to everyone: A flat organization with few silos, giving full access to founders, production staff, and more. Personal development: Support and empower you to chart your own path and reach any heights you set for yourself. Gratitude: Show true appreciation and value you as part of our growing business. Be a Riverside Brand Ambassador: Keep the consumer voice close, protect product quality, availability, and experience, and deliver consistent value that earns trust and advocacy. What We Offer Values‑led: Alignment with our values—no corners cut, no compromising. Courageous determination: Ready to find ways to deliver results, learn, test, and push forward while being resourceful. Humility: Supportive, respectful, and collaborative approach without superstar culture. Continuous improvement: Learn‑as‑we‑go culture focusing on improving everything we touch. Benefits: Immersive program with corporate-paid costs. RRSP/401k matching for a strong financial journey. Eligibility for Riverside’s Profit Sharing Plan. Employee‑Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights. Career development through Riverside University and Tuition Reimbursement Program. Open concept work environment embodying our values. Salary Range

$120,000 USD – $145,000 USD.

How to Apply If you have the commitment to excellence, the energy, the attitude and experience we need, please submit your resume to View email address on click.appcast.io with the job title you are applying for in the subject line or click the apply button. Disclaimer As part of our recruitment process, we may use technology‑assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams. Equal Opportunity Statement Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, only candidates selected for an interview will be contacted. #J-18808-Ljbffr Riverside Natural Foods Ltd. (Home of MadeGood)