Head of Marketing for Infrastructure Advisory

Head Of Marketing For Infrastructure Advisory

The head of marketing for the Black & Veatch Infrastructure Advisory business is responsible for creating and executing the commercial, business and marketing strategy to support the company's growing consulting and managed services organization. As a member of the Infrastructure Advisory Leadership Team, this role is responsible for building awareness of Infrastructure Advisory and its myriad capabilities across all market segments and geographies that Black & Veatch serves. The head of marketing must have a track record of building management consulting and managed services businesses for critical infrastructure and energy. The right candidate will have a strong background in strategy and business planning to help identify, prioritize and develop profitable service areas for near horizon growth while nurturing new market opportunities for later horizons.

The head of marketing for Infrastructure Advisory reports to the Chief Marketing Officer for Black & Veatch and is part of the company's Marketing Leadership Team and highly collaborative with sales and market leadership. The role is based out of the Black & Veatch world headquarters in the Kansas City area, specifically Overland Park, Kansas. It is a player-coach role intended to both lead and execute strategic marketing initiatives supporting the growth strategies of Infrastructure Advisory consulting and managed services practices.

Key responsibilities include creating and advising commercial and market strategy across Black & Veatch Infrastructure Advisory teams, some of whom serve existing markets and clients of the company, while others are serving new markets and new customer groups. The organization has formidable growth targets, and the head of marketing is responsible for bridging between Infrastructure Advisory teams and market and geography teams to create and execute marketing campaigns, shaping perception of the maturity of the Black & Veatch Infrastructure Advisory organization, driving demand, lead capture and accelerating funnel, and nurturing client relationships through creative and poignant client engagement.

Preferred qualifications include a proven record of building businesses and providing commercial support to grow new and current customer relationships within a matrix consulting organization. Experience working with infrastructure and energy solutions. Strong skills in writing in various mediums, message development, story and presentation development. Full strategic marketing planning and execution skill set. Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences. Strong project management, budgeting and measurement skills. Experience marketing professional and managed services as well as technical solutions. Minimum of 15 years of strategic marketing experience in B2B including strong digital marketing and demand generation experience. Bachelor's degree in marketing, marketing communications, business marketing or related field. Master's degree preferred.

Minimum qualifications include a bachelor's degree in related field or equivalent experience. 12+ years progressive management experience in related areas. Industry experience. All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.