General Manager (Dallas, TX) [Remote]

General Manager

Brodie Rec. League™

Open the market, fill the gym, and build the team that keeps it full.

Type: Full-time

Location: Dallas-Fort Worth, TX

Salary: $70,000 – $85,000 USD Annually + Bonus + Commission

Reports To: District Manager, with a dotted line to the Sr. Director of Growth

COMPANY OVERVIEW

50,000 athletes. 30+ locations. Millions of views.

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

The General Manager is Brodie's first hire in a new city. You report to the District Manager, with a dotted line to the Sr. Director of Growth, whose ads and open-run campaigns bring athletes to your door. We are opening the [market locations] for [Season YYYY], and each market needs one owner on the ground before a single game is played. The people who thrive here have run a location with its own numbers, have sold face to face, and are trusted in their local basketball community.

You start nine weeks before registration closes: one week of training, then eight weeks of open runs and captain conversations aimed at 24 paid teams. You run the first seasons yourself as the League Manager, and when you hit the right threshold, you hire and train the League Manager who takes it over, then open the next group of venues in your city or the one beside it. Success is measured on paid teams against plan, returning teams, the cost to bring in each new athlete, and a League Manager ready to take over on time.

Open the market, fill the gym, and build the team that keeps it full. Ready to make it happen? Read on!

CORE RESPONSIBILITIES

• Open the market before the first game. After one week of training you spend eight weeks selling before registration closes: you host open runs in the gyms we are considering, connect with the coaches, trainers and run organizers who move players, and turn interest into paid teams. The launch target is 24 paid teams.

• Turn open-run sign-ups into teams. The Growth Team runs the Affiliates, Meta and Google ads that fill your open runs. You run the room, sign captains on the night, follow up within 24 hours and log every touch in the CRM.

• Prove the venues. Use open runs to test each gym for court quality, location and turnout, then work together with your District Manager on which ones to sign.

• Run the season as the League Manager. You do the League Manager's full job: you guide the crew and your Game Day Lead, run every game night to the Brodie Standard, build the schedule in PlayerOne, approve payroll in Rippling and answer every captain within 24 hours.

• Hire and train your League Manager. Once you hit the right thresholds, partner with your District Manager and Talent Acquisition to hire a League Manager, then train them beside you for the back half. Hand over a league with its checklists, crew and captain relationships in place.

• Expand the market. You keep growing the market while your league managers run what is already open. You find and open new venues in your city or an adjacent one before the first handover, and you repeat the launch each time. You also launch new programs, such as 35+, U18 and co-ed, as the market is ready for them. Game-day leads support you until a league needs its own league manager, and you build a pipeline to promote the strongest of them. After the first seasons, venue sourcing and approval are yours.

• Own the market's numbers. You carry paid teams against plan, returning teams, cost per new athlete and venue spend for every league in your territory, and you share them with your District Manager each week. Raise it early, with a plan, when a number is off.

• Coach and develop your League Managers and Game Day Leads. As leagues hand over, you support League Managers through weekly check-ins, game-night visits and honest performance conversations. You develop each one toward a General Manager seat of their own.

REQUIREMENTS

• Three or more years managing people, including at least one supervisor. Fitness clubs, restaurants, retail, hospitality, events or sports operations all count. You have hired, corrected and developed a team, and you talk about what your team did.

• You have owned the numbers for a location or a territory. Revenue, labour or membership targets you answered for every week, and a profit and loss statement you have read and acted on.

• You have sold face to face and can show the result. Memberships, registrations, sponsorships or events: you asked for the money, closed it and tracked it in a CRM.

• Rooted in your local basketball community. You play, coach, train, referee or organize where we are launching, and you can name the gyms and the people who run them.

• You build without a playbook and hold a standard. You have started a program, a location, a system, or a league from nothing and handed it to someone else to run. Urgent on the work, patient on the results.

• Full-time, local and on site. This is your only job. You live in or near the market, work evenings and weekends through the launch (open runs and game nights run roughly 6pm to midnight), have reliable transportation to move equipment, and join the team at HQ for training as needed.

COMPENSATION DISCLOSURE

The expected annual compensation range for this role is between $70,000 and $85,000 USD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. Compensation also includes a bonus and uncapped commission structure. The compensation range may be adjusted in the future.

WHY JOIN BRODIE LEAGUE

• Highly competitive pay and uncapped commission

• Growth & mentorship opportunities

• Professional development budget

• Paid Time Off (3 weeks + Holiday Shutdown)

• Paid Sick Leave

• Play Brodie League for free

• Opportunity to work for an organization at the intersection of sports, fashion, & tech

ARTIFICIAL INTELLIGENCE DISCLOSURE

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, record, or evaluate applicants.

POSITION STATUS

This job posting is for:

☐ an existing vacancy at Brodie League

☑ a new position at Brodie League

The posting will remain open until the best available candidate is selected and onboarded for the role.

APPLICATION PROCESS

Interested candidates should apply by submitting their resume through the designated application platform. By submitting your application, you consent to our retention of your personal information for up to three years for the sole purpose of evaluating your candidacy for current and future opportunities. We process and store your data in accordance with applicable US and Canadian privacy laws. You may withdraw your consent or request deletion of your information at any time by contacting us directly at View email address on jobs.ashbyhq.com.

COMMITMENT TO INCLUSION

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec Leagues.

ACCOMMODATIONS

Brodie Rec. League is committed to an accessible hiring process and provides reasonable accommodations to qualified applicants with disabilities, in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. If you need an accommodation at any stage, including an alternative to any automated or AI-assisted assessment, contact View email address on jobs.ashbyhq.com and we will work with you to meet your needs.