SEO AI Director

Job Title Interim Head of Search & AI Discoverability (Global) Level: Director Industry Preference: Financial Services Coverage Period: Early June – December (with overlap for handover) Reports To: Global Head of Paid Media & SEO Position Overview The Interim Head of Search & AI Discoverability is a Director-level leadership role responsible for maintaining continuity and momentum across Search, SEO, GEO, LLM visibility, and AI-powered discoverability during the Global Head of Search's maternity leave. This individual will partner closely with the Global Head of Paid Media and a cross-functional Steering Committee consisting of stakeholders across: Digital & Content Marketing Analytics This is not a strategy rebuild role. The focus is on executing and advancing an existing roadmap while ensuring consistent leadership, stakeholder alignment, and operational excellence. Role Summary Maintain momentum across global Search and AI discoverability initiatives by: Leading Search, SEO, GEO, and LLM visibility programs Providing executive-level communication and leadership Keeping priorities aligned across AMRS and global markets Ensuring seamless execution of ongoing initiatives Building confidence with senior leadership through clear reporting and strategic guidance Key Responsibilities Executive Leadership & Stakeholder Management Executive Communications Serve as the primary leader for Search, SEO, GEO, and LLM visibility. Act as the executive point of contact for senior leadership. Provide regular updates to the Global CMO on: Search performance Business risks Growth opportunities Evolution of AI-powered search and discoverability Translate complex search and AI performance metrics into concise business insights. Senior Stakeholder Engagement Partner closely with leaders across: Marketing Digital Analytics Content Responsibilities include: Aligning priorities Communicating progress Escalating risks and blockers Driving cross-functional collaboration Global Subject Matter Expert (SME) Serve as the organization's global authority on: SEO GEO (Generative Engine Optimization) LLM visibility AI-powered search discoverability Provide strategic guidance regarding: Search strategy Technical search readiness Generative AI optimization Ensure consistency across: AMRS EMEA APAC Represent Search and AI Discoverability during executive meetings and leadership forums. Search & AI Discoverability Operations Own daily and weekly execution across: AMRS EMEA APAC Aladdin Partner with the AMRS Associate to develop prioritized recommendations for: New content creation Search insights Conductor adoption across marketing teams Dashboard development for major campaigns Stakeholder Management Serve as the firm's primary contact for Search and AI discoverability. Participate in recurring business meetings to: Provide program updates Identify risks early Oversee priority content initiatives, including topics such as: Cryptocurrency Income investing Investing basics Review: Content briefs Keyword strategies Topic clusters Page templates Ensure content is: Search intent aligned LLM-readable Structurally optimized Properly organized with: Headings Schema markup Internal linking Technical SEO & AI Readiness Partner with Technical SEO/GEO and Digital teams to: Monitor crawlability Improve indexing Maintain metadata templates Identify AI/LLM technical blockers including: Component issuesPrioritize improvements for high-traffic sites Track initiatives including: Bot access and log file analysis Reporting & Executive Readouts Own executive reporting cadence covering: Search performance LLM visibility trends Topic coverage Competitive opportunities Maintain Executive Scorecard inputs. Business outcomes Action plans Next-step recommendations Serve as primary relationship manager for vendors including: Conductor Gain Ensure: Deliverables remain on schedule Questions are resolved promptly Recommendations are implemented internally AI & LLM Enablement Continue organizational education around AI-powered marketing by reinforcing best practices for: LLM-ready content Prompt-informed content creation AI-assisted workflows Support business users while escalating larger strategic decisions when appropriate. Team Management Provide day-to-day leadership for direct reports, including: Global Technical SEO/GEO Lead Responsibilities include: Weekly 1:1 meetings Removing blockers Performance guidance Maintaining alignment with business objectives Workstream Management Translate strategic priorities into actionable work plans. Content activation Technical SEO Schema implementation AEM improvements Maintain visibility into: Active initiatives Delivery timelines Required Skills & Qualifications Leadership Director-level leadership experience Experience leading cross-functional global teams Executive presence and stakeholder management Search & Digital Marketing Technical SEO Content SEO GEO (Generative Engine Optimization) LLM visibility strategy Search performance optimization AI & Emerging Search AI search ecosystems Technical Expertise Crawlability and indexing Schema markup Metadata optimization Internal linking AEM Technical SEO audits Analytics & Reporting Search performance reporting Competitive analysis Data storytelling Executive scorecards Marketing Content Digital Analytics External vendors and agencies Preferred Qualifications Financial Services industry experience Experience managing global SEO programs Experience with Conductor Experience with Gain Experience communicating with C-level executives Global stakeholder management across AMRS, EMEA, and APAC #J-18808-Ljbffr Confidential