Performance Marketing Manager

TDI, LLC

Performance Marketing Manager

Performance Marketing Manager | Own the Numbers. Scale the Brand.
Performance Marketing Manager | Own the Numbers. Scale the Brand.
Tactical Distributors is looking for a Performance Marketing Manager who knows how to turn ad spend into revenue and data into decisions.
This role owns the full performance ecosystem. Paid media, technical SEO, product feeds, email segmentation, and the systems that make it all work. You are not just running ads. You are driving growth across every acquisition channel while tightening efficiency and pushing scale.
If you care about ROAS, obsess over performance, and know how to move fast without breaking things, keep reading.
This position in on-site in Virginia Beach, VA.

What You'll Own
Paid Media Strategy and Execution
Own and optimize all paid acquisition channels:
Google Ads including Performance Max, Search, and Shopping
Google Merchant Center and product feed performance
Meta Ads
Microsoft Advertising (Bing)
Reddit Ads
Shop Campaigns and emerging platforms

Responsibilities include:
Budget allocation and scaling strategy
Campaign structure, bidding, and targeting
Creative testing in partnership with design and content teams
Daily performance monitoring and optimization

Product Feed and Shopping Optimization
Own Google Merchant Center performance and health
Optimize product titles, descriptions, attributes, and categorization
Improve feed structure for Shopping, PMax, and Microsoft Ads
Troubleshoot disapprovals and feed errors
Align feed strategy with SEO and overall performance goals

Technical SEO and Search Visibility
Lead all SEO efforts with a strong technical foundation:
Own Semrush and Google Search Console workflows
Monitor indexing, crawlability, and site health
Manage and maintain backlink profile including disavow strategy
Build and execute backlinking initiatives
Identify keyword opportunities and content gaps

AI Search and Future-Focused Optimization
Lead AI search optimization strategy across emerging platforms
Optimize product and collection content for AI-driven discovery
Ensure structured data and on-site content support AI indexing
Stay ahead of search trends and adapt quickly

Email and SMS Performance Oversight
Ensure email and SMS marketing follows platform rules and compliance standards
Oversee segmentation strategy for lifecycle marketing
Partner with the email team to improve performance, AOV, and retention
Align paid acquisition with retention flows for full-funnel performance

Analytics, Reporting, and Forecasting
Track and report on key KPIs including ROAS, CAC, AOV, and LTV
Build monthly performance reports
Forecast revenue and scaling opportunities
Use data to guide budget decisions and campaign direction
What You Bring
4+ years in ecommerce performance marketing
Proven experience managing high-spend paid media accounts
Deep expertise in Google Ads and Performance Max
Hands-on experience with Google Merchant Center and product feeds
Strong working knowledge of Semrush and Google Search Console
Experience with Microsoft Advertising and expanding into new channels
Solid understanding of SEO, backlinking, and technical site health
Experience with email segmentation and lifecycle marketing strategy
Strong analytical mindset with the ability to move fast and make decisions

What Makes You a Fit
You care about performance, not vanity metrics
You are comfortable owning revenue targets
You test constantly and iterate quickly
You can zoom out to strategy and zoom in to execution
You thrive in a fast-moving, no-hand-holding environment

About Tactical Distributors
Tactical Distributors is a leading ecommerce retailer of premium tactical gear, apparel, and equipment. We work with top-tier brands and build our own products for customers who demand performance, durability, and style.
We move fast, we test often, and we expect results.
The Bottom Line
This role is for someone who wants full ownership of performance marketing and the systems behind it.
If you want to run ads, this is not the job.
If you want to scale a business, you'll fit right in.

PIac6867d981e6-37456-40523723

Apply

Vacancy posted 7 hours ago

Similar jobs that could be interesting for youBased on the Performance Marketing Manager in Virginia Beach, VA vacancy

PAID SEARCH MANAGER
$60k
...settles for excellence”. Social Media Manager Responsibilities Build and execute social... .../Premiere). Knowledge of online marketing and good understanding of major social media... ...give recommendations on how to increase performance and produce even better campaign results...
Suggested
Full time
Work at office
Local area
Immediate start
Relocation
Monday to Friday
Shift work
Weekend work
Studio Center, Inc.
Virginia Beach, VA
21 hours ago
Marketing Manager
$85k - $100k
...for an accommodation or an alternative application process. Marketing Manager 8 days ago Requisition ID: 1435 Salary Range: $85,000.00 To... ...maintaining quality control across all output, and surfacing performance insights to support the Director’s decision‑making. Key Responsibilities...
Suggested
Contract work
Work at office
Tidewater Finance Company
Virginia Beach, VA
1 day ago
Remote Revenue-Focused Email & SMS Marketing Manager
...A dynamic eCommerce company in Virginia Beach is seeking an Email & SMS Marketing Manager to drive revenue and retention. This role requires a strong focus on lifecycle marketing with at least 5 years of experience in DTC environments. Candidates should possess advanced...
Suggested
Remote work
Born Primitive LLC
Virginia Beach, VA
3 days ago
Market Development Director
$90k - $120k
...within the greater DMV area. Job Summary The Manager of Partnerships serves as a pivotal... ...Reports directly to the SVP of Sales & Marketing and indirectly to the Area Vice President... ...referral data to identify trends, measure performance, and optimize referral strategies. Work...
Suggested
Local area
Remote work
Home office
Flexible hours
Behavioral Health Group - BHG
Virginia Beach, VA
9 hours ago
Product Marketing Manager - Gale (Remote)
$67k - $87.1k
...The Product Marketing Manager supports product strategy execution and go‑to‑market (GTM) readiness by translating market insights, customer... ...a bonus target that is not guaranteed and is dependent on performance. Cengage is committed to working with broad talent pools...
Suggested
Local area
Remote work
Cengage Group
Virginia Beach, VA
21 hours ago
Market Lead - Data Centers
$185k - $235k
...certification for the second year in a row. The Market Lead – Data Centers is responsible for... ...driving a go‑to‑market strategy, managing client relationships, and developing the... ...service, talent development, and financial performance. This role fosters collaboration across...
For contractors
Work at office
Local area
Flexible hours
Internetwork Expert Inc
Virginia Beach, VA
4 days ago
STR MGMT/e-COMMERCE SUPERVISOR
...Manage the overall day-to-day operations of the store's e-Commerce department to achieve desired sales objectives, goals and budgets... ...expenses for the department Ensure preventative maintenance is being performed on all equipment in the department Supervise and coach direct...
Hourly pay
Work at office
Local area
Kroger Family of Companies
Virginia Beach, VA
6 days ago
Email & SMS Marketing Manager
...Role We are seeking a data-driven, revenue-focused Email & SMS Marketing Manager to own our lifecycle marketing engine and maximize revenue,... ...experience post‑capture, ensuring list health, conversion performance, and a strong returning customer rate. If you’re passionate...
Work at office
Remote work
Born Primitive, LLC
Virginia Beach, VA
4 days ago
Marketing Outreach Director
$65k - $85k
Benefits: Bonus based on performance Opportunity for advancement Paid time off Aviv Recovery... ...are seeking an experienced, motivated Marketing Outreach Director to lead referral... ...programs Behavioral health providers Case managers Community agencies Sober living and...
Full time
Work at office
Work from home
Flexible hours
Aviv Recovery
Virginia Beach, VA
1 day ago
Account Manager
$50k
...Account Manager Wage: $50,000/ annually Primary Work Location: Virginia Beach, VA Requirements: Minimum of 3 years... ...are and guide our actions. As an Account Manager you will be performing a variety of management functions for assigned accounts; while...
Weekly pay
Local area
Worldwide
Flexible hours
Securitas
Virginia Beach, VA
4 days ago
ZIMLog Account Executive
$100k
...motivated individual, who supports day-to-day Sales and Marketing activities. Main Tasks: Manage the sales process with potential customers to... ...territory. Handle the sales process with customers by performing needs analysis, designing solutions, and negotiating...
Contract work
Temporary work
ZIM Integrated Shipping Services
Virginia Beach, VA
1 day ago
Marketing Operations Manager
$71.2k - $82k
...Overview Marketing Operations Manager role at Operation Smile. Location: Virginia Beach, VA (Hybrid). Department: Global Marketing and Communications. Role is to support a high-performing global marketing team with project management, streamlined processes, and cross-...
Local area
Remote work
Flexible hours
Operation Smile
Virginia Beach, VA
3 days ago
Account Executive
...and independent distributors across major markets, our customers are offered a strong... ...of America (ELOA). Responsible for sales performance, customer relations, growing sales volume... ...consistently achieve established sales goals, managed care optimization and practice growth....
Minimum wage
Full time
Local area
Immediate start
Night shift
EssilorLuxottica
Virginia Beach, VA
2 days ago
Account Executive
$60k
...is to sell the company's Commercial Pest Management Services and Products to new and... ...Account Executives call on a full spectrum of market segments including hospitality, food & beverage... ...~ Complete daily activities and sales performance using the company sales CRM...
Full time
Part time
Local area
Immediate start
Rentokil North America
Virginia Beach, VA
2 days ago
Remote Account Manager
$75k - $90k
...enterprise solution that helps IT and Security teams automate, manage, deploy, and report on third-party updates in Microsoft ConfigMgr... ...customers and a large pipeline of active leads across SMB, Mid-Market and Channel Partner segments. You’ll be accountable for both revenue...
Contract work
Remote work
GrabJobs
Virginia Beach, VA
1 day ago
Account Executive
$186.11k - $250.21k
...the test is communicated to physicians and patients, and how it should evolve to better serve market needs. This is a field sales position and reports to a Regional Manager - Prenatal. Responsibilities: Increasing utilization of UNITY Fetal Risk Screen and...
Local area
Remote work
Worldwide
Flexible hours
BillionToOne
Virginia Beach, VA
1 day ago
Remote Senior Account Manager
...customers, and for us. The Senior Account Manager plays a critical role in ensuring that... ...outcomes from their search-driven marketing campaigns. This role is responsible for... ...retention, strategic expansion, and measurable performance outcomes aligned with the customer’s...
Remote work
Shift work
GrabJobs
Virginia Beach, VA
2 days ago
Account Executive
$35k - $75k
...Sales Reporting To: General Sales Manager Employment Type: Full Time Location... ...professional to develop and sell advertising and marketing campaigns to new and existing clients.... ...Audio, Streaming Video, and digital performance media (Search, Email, Social)...
Base plus commission
Full time
Local area
Immediate start
Flexible hours
Audacy
Virginia Beach, VA
2 days ago
Account Executive
...throughout the Virginia Beach, Virginia market and surrounding areas, where expertise,... ...of everything we do. Novatech is The Managed Office Provider, offering a comprehensive... ...Uncapped commission potential aligned to performance ~ Mileage and expense reimbursement...
Work at office
NovaTech
Virginia Beach, VA
2 days ago
Account Executive
...present and deliver sustainable digital marketing/advertising solutions to dealers in... ...including sales pipeline and forecasting management and sales account activity documentation... ...evaluating and improving your sales funnel performance (Activity, Conversion, Yield). ~...
Remote work
Worldwide
Flexible hours
Trader Interactive
Virginia Beach, VA
1 day ago
Remote Strategic Account Executive - Energy (oil and gas) & Utilities
...collaborating with teammates across customer success, sales development, marketing, and solution architecture. You’ll be the voice of the field... ...SaaS deals in the 7 figure range, and a track record of high performance and exceeding quota ~ Previous experience as a technical...
Full time
Contract work
Work at office
Remote work
Flexible hours
GrabJobs
Virginia Beach, VA
1 day ago
Oncology Account Executive
$241.95k - $311.54k
...geography. The Oncology Account Executive is a field based position and reports to a Regional Manager - Oncology. Responsibilities: Increasing revenue and driving market development through direct sales to individual Oncologists Creating and implementing a...
Remote work
Worldwide
Flexible hours
BillionToOne
Virginia Beach, VA
2 days ago
Remote Enterprise Account Executive (Remote or Hybrid San Francisco)
...as we scale in one of our most promising markets. We currently count 8 Enterprise and... ...Account Executives in the US, all former top performers at top tech companies like Dynatrace,... ...them through the evaluation process. Manage and expand an already strong US...
Contract work
Temporary work
Work at office
Local area
Remote work
Visa sponsorship
GrabJobs
Virginia Beach, VA
3 days ago
Remote Senior Account Executive, MidMarket
$200k - $250k
...'re designing the future of autonomous marketing , taking the work out of workflows, and... ...sales in multi-stakeholder environments and manage end-to-end, complex deal cycles. You’ll... ..., feedback, personal development, performance review and internal communication. We...
Base plus commission
Local area
Immediate start
Remote work
Flexible hours
GrabJobs
Virginia Beach, VA
3 days ago
Remote Account Executive, Public Safety (Regional)
$125k
...changing opportunity for you. Flock is looking to add a Territory Sales Manager to our growing Law Enforcement sales team. This person will play a key role in helping Flock grow, focusing on a single market, owning demand generation, partnerships, and full cycle software...
Work at office
Local area
Remote work
Work from home
Home office
Flexible hours
GrabJobs
Virginia Beach, VA
3 days ago
Remote Enterprise Account Executive - OGC (Phoenix Based, Remote)
$120k - $140k
...platform transforming the way real estate is financed, developed, and managed. Purpose-built for real estate and construction, Built began by... ...line at Built. There is a multi-trillion dollar addressable market of Owners, Developers, and Builders still running business...
For contractors
Local area
Remote work
Flexible hours
GrabJobs
Virginia Beach, VA
1 day ago
Remote Public Sector Strategic Account Executive - SLED, Texas
$122k - $205.2k
...flourishes, and every voice is valued. Our high-performance culture is driven by our valuesand... ...modernization initiatives Ability to manage major accounts with a high degree of ownership... ...processes, and coordinate with product, marketing, and support teams to deliver secure,...
Full time
Local area
Remote work
Flexible hours
GrabJobs
Virginia Beach, VA
3 days ago
Remote Senior Account Executive
$90k - $200k
...industry’s most effective transportation management platform (TMP) to improve fleet... ...sales qualified opportunities from the marketing and business development team, but will... ...specific elements of the PCS platform and perform your own product demonstrations as necessary...
Base plus commission
Full time
Temporary work
Immediate start
Remote work
Work from home
GrabJobs
Virginia Beach, VA
1 day ago
T&D Market Lead: Strategy, Growth & Client Leadership
...is seeking a Transmission & Distribution Market Lead to direct growth and delivery of environmental... .... You will work with operations, account managers, and the Market Growth Director to align regional efforts, mobilize high-performing teams, and ensure delivery #J-18808-...
Jacobs
Virginia Beach, VA
2 days ago
Global Marketing Ops Lead - Impactful & Hybrid
A global nonprofit organization in Virginia Beach is seeking a Marketing Operations Manager to enhance the global marketing team's effectiveness. This role requires oversight of project management, budget management, and optimizing marketing operations. Candidates should...
Flexible hours
Operation Smile
Virginia Beach, VA
21 hours ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Performance Marketing Manager. Be the first to apply!