Coupon UK: Offer Management and Content Writer

Offer Management and Content Writer We are seeking a strategic and creative Offer Management and Content Writer to drive our commercial promotional strategy and brand storytelling. In this role, you will own the end-to-end lifecycle of promotional offers, from concept ideation and pricing strategy to copywriting and multi-channel execution. You will sit at the intersection of product marketing, sales, and operations, ensuring our campaigns are financially viable, compliant, and highly engaging. Your primary goal is to craft compelling copy that converts target audiences while managing the operational logic behind our market incentives. Key Responsibilities Offer Management & Strategy Design promotional campaigns based on market research and sales data. Define offer structures including discounts, bundles, loyalty rewards, and seasonal incentives. Collaborate with finance to ensure profit margins match company targets. Manage offer deployment across CRM platforms, websites, and sales channels. Track offer performance using key metrics like conversion rates and ROI. Audit live promotions regularly to ensure legal and operational compliance. Content Writing & Creation Write high-converting copy for landing pages, emails, paid ads, and SMS. Draft legal terms and conditions for promotions in clear language. Develop sales enablement materials including offer sheets, FAQs, and scripts. Maintain brand voice consistently across all digital and print touchpoints. Optimize digital content using SEO best practices to boost organic reach. Proofread all assets to guarantee error-free messaging before launch. Qualifications and Experience Education: Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field. Experience: 3+ years in content writing, copywriting, product marketing, or promotional campaign management. Technical Skills: Proficiency with Content Management Systems (CMS), CRM tools (e.g., Salesforce, HubSpot), and analytics platforms (e.g., Google Analytics). Analytical Skills: Strong ability to interpret data, track campaign metrics, and understand basic pricing mechanics. Communication: Exceptional written and verbal communication skills with a sharp eye for detail. Project Management: Proven ability to manage multiple project timelines simultaneously in a fast-paced environment. What We Offer Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. Flexible working hours and hybrid/remote work options. Generous paid time off (PTO) and parental leave. Professional development budget for continuous learning. Arena