Marketing Director

Job Description

Job Description

Marketing Director

Royal Middletown Nursing and Rehab– AuthentiCare Health Centers

Royal, part of AuthentiCare Health Centers, is seeking an experienced, strategic, and results-driven Marketing Director to support our marketing initiatives and business growth across our skilled nursing and rehabilitation facilities.

In this role, you will develop and implement marketing strategies, strengthen community relationships, identify growth opportunities, and support initiatives that increase brand awareness and facility visibility. The ideal candidate will combine strong marketing expertise with excellent communication, analytical, and project management skills.

Experience in healthcare, senior living, skilled nursing, or long-term care marketing is an advantage.

If you are a motivated marketing professional who enjoys building relationships, developing creative campaigns, and driving measurable results, we encourage you to apply!

We offer competitive compensation and a benefits package designed to support your personal and professional well-being, including:

• Weekly pay

• 401(k) retirement plan

• Medical, dental, and vision insurance

• Vacation, holiday, and sick pay

• Pay in lieu of benefits, where applicable

• Tuition reimbursement

• Employee Assistance Program (EAP)

• Employee discount programs, including participating phone providers, club memberships, and other services

• Develop and implement regional marketing strategies aligned with company objectives and growth goals.

• Collaborate with sales and facility leadership to identify market opportunities and develop targeted marketing campaigns.

• Plan and coordinate marketing events, trade shows, community outreach initiatives, and promotional activities.

• Manage regional marketing budgets, monitor expenditures, and evaluate return on investment (ROI).

• Research market trends, competitor activities, referral patterns, and audience needs to inform marketing decisions.

• Coordinate with corporate marketing teams to maintain consistent branding and messaging across all channels.

• Oversee digital marketing initiatives, including email campaigns, social media, online advertising, and content development.

• Monitor campaign performance and prepare reports on key performance indicators (KPIs), engagement, lead generation, and business impact.

• Build and maintain relationships with community organizations, referral partners, vendors, media contacts, and relevant industry groups.

• Support promotional campaigns and other marketing initiatives designed to increase facility awareness and generate qualified inquiries.

• Work with facility teams to communicate services, programs, and organizational strengths to prospective residents, families, and referral sources.

• Manage marketing vendors and external agency relationships as needed.

• Use customer relationship management (CRM) systems and marketing automation tools to track campaigns, leads, and engagement.

• Ensure marketing materials and communications align with company branding and applicable privacy and advertising requirements.

• Perform other related duties as assigned.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.

• Five or more years of marketing experience preferred, particularly in regional, field, business-to-business (B2B), or multi-location marketing.

• Demonstrated experience developing, implementing, and evaluating successful marketing campaigns.

• Experience managing marketing budgets, vendors, and campaign performance.

• Strong analytical skills and the ability to interpret marketing data and prepare performance reports.

• Knowledge of digital advertising, search engine optimization (SEO), email marketing, social media, and content marketing.

• Experience with CRM and marketing automation platforms, such as Salesforce, HubSpot, or Marketo, preferred.

• Proficiency in Microsoft Office applications and the ability to learn new software systems.

• Excellent written and verbal communication, presentation, negotiation, and relationship-building skills.

• Strong project management, organizational, and follow-up skills.

• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities in a fast-paced environment.

• Ability to collaborate effectively with sales, facility operations, corporate marketing, and senior leadership.

• Previous experience in healthcare, skilled nursing, senior living, or long-term care marketing is an advantage.

• Willingness and ability to travel within the assigned region as required.

• Ability to maintain confidentiality regarding company, employee, and resident information.

• Professional, positive, and collaborative approach to working with colleagues and external partners.

• Reliable attendance and the ability to meet the requirements of the position.

At Royal and AuthentiCare Health Centers, we are committed to delivering authentic care with compassion and respect. As our Marketing Director, you will help strengthen our presence in the communities we serve, build meaningful partnerships, and communicate the value of our services to residents, families, and healthcare partners.

Apply today and help us grow our reach while supporting quality care in our communities!

Royal and AuthentiCare Health Centers are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other status protected under applicable federal, state, or local law.

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