Retail Media Ops Manager I
HEB
Retail Media Ops Mgr I
As a Retail Media Ops Mgr I, you'll oversee activation of cross-platform campaigns for suppliers and agencies, ensuring compliance, seamless execution, and optimization towards goals and objectives. You'll play an essential role in campaign management and support of account relationships.
Management / Administration: Sets up / traffics / QAs cross-platform media campaigns, leveraging various systems and platforms Compiles / implements tagging to capture media metrics (first- / third-party) Develops / activates audience segments for targeting setup Assists in comprehensive QA process to ensure compliance vs. internal, external guidelines (e.g., brand safety, viewability) Monitors delivery, pacing, and performance closely throughout duration of campaigns Assists in implementing optimization strategies focused on campaign goals and objectives (internal and external) Captures screenshots; compiles proof of performance Stays current on trends and competition; helps develop competitive analysis as needed Participates in strategic projects; assists with GTM rollouts and new ad product testing Adheres to all processes associated with the role; recommendations process streamlining / optimization Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals; provides exceptional service
Qualifications & Key Requirements: Work Experience: 3+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning Experience buying in a DSP (e.g., DV360, The Trade Desk, Xandr) or social platforms (e.g., Meta, Snapchat, Pinterest) a plus Knowledge/Skills/Abilities: Working knowledge of ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems Strong analytical skills and ability to interpret data to guide on strategies Strong verbal / written communication and presentation skills Strong prioritization skills Project management skills Ability to nurture collaborative relationships Ability to work / resolve issues cross-functionally Ability to manage multiple priorities and concurrent deadlines; attention to detail Collaborative and curious spirit Education: A related degree or comparable formal training, certification, or work experience Licenses/Certifications: Physical Demands & Working Conditions: Function in a fast-paced, retail, office environment Travel by car or plane with overnight stays Work extended hours; sit for extended periods
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