Franchise Brand President

Franchise Brand President

Role Details

Reports to: Chief Executive Officer

Location: On-site (Huntersville, NC) or remote

Employment type: Full-time, exempt

Travel: Approximately 25%, based on business needs

About Us

Based in Huntersville, NC, Homefront Brands is an established platform for franchised property services businesses in North America. We have 6 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.

About the Opportunity

HomeFront Brands is seeking an accomplished Franchise Brand President to lead a home services franchise brand within the HomeFront Brands platform. This executive will have full accountability for the brand’s strategy, performance, franchisee success, and long-term enterprise value.

The Brand President will set a clear vision, build organizational alignment, and translate platform capabilities into profitable growth at the brand and franchisee levels. The successful candidate will combine proven brand-president leadership with deep home services experience and a strong understanding of franchise operations.

Key Responsibilities

• Lead brand strategy and performance: Establish the vision, strategic priorities, annual operating plan, and performance expectations for the brand.
• Own the business: Maintain accountability for revenue growth, profitability, unit economics, budget performance, and long-term brand value.
• Champion franchisee success: Build trusted relationships with franchise owners and ensure the organization delivers effective support, coaching, tools, and systems.
• Drive same-store growth: Improve lead generation, sales conversion, pricing, service delivery, labor productivity, customer retention, and local market execution.
• Accelerate network expansion: Partner with franchise development and onboarding teams to support responsible territory growth and strong new-unit performance.
• Build a high-performing team: Recruit, develop, and retain leaders who demonstrate accountability, collaboration, urgency, and a franchisee-first mindset.
• Leverage the HomeFront Brands platform: Collaborate across shared services and partner brands to maximize capabilities, share best practices, and create operating leverage.
• Protect the brand: Uphold brand standards, customer experience expectations, legal and regulatory requirements, and system-wide consistency.
• Use data to lead: Establish meaningful operating metrics, identify performance gaps, and take decisive action based on business intelligence and field insights.

Required Qualifications

• Prior experience as a Brand President, with accountability for the overall performance of a brand or business unit.
• Demonstrated executive leadership experience in the home services industry.
• Experience scaling a multi-location service business across multiple markets.
• Proven success leading growth, profitability, operational improvement, and organizational change.
• Strong command of business and financial drivers, including budgeting, forecasting, unit economics, and performance management.
• Experience building productive relationships with franchisees, operators, field teams, and cross-functional partners.
• Track record of developing high-performing teams and creating a culture of accountability.
• Success using shared-service or platform capabilities to accelerate brand performance.
• Excellent communication, judgment, executive presence, and decision-making skills.
• Ability to travel as needed to support franchisees, employees, and brand priorities.
• Bachelor’s degree or equivalent combination of education and executive experience.

What Success Looks Like

The successful Brand President will create strategic clarity, strengthen franchisee confidence, improve operating discipline, and build a durable path to profitable growth. Performance will be reflected in healthy franchisee economics, customer satisfaction, employee engagement, unit growth, and consistent brand execution.

HomeFront Brands is an equal opportunity employer. We consider qualified applicants without regard to legally protected characteristics and are committed to maintaining an inclusive workplace.

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