Producer, Digital and Social Content

WHO WE ARE:

Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West.

From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!

WHO YOU ARE:

We are seeking a highly organized and creative Producer, Digital & Social Content to develop and deliver compelling content across the Teton Ridge portfolio, with a focus on Cowboy+ and Cowboys & Indians. This role is based in Fort Worth, TX and operates on a remote-hybrid schedule. This role is built for a producer who can take an idea and run with it. From concept to final delivery, this person will own the full lifecycle of content, shaping stories, leading production, and ensuring content is optimized for social and digital platforms. The ideal candidate is both creative and resourceful, comfortable working with small teams, and thrives in fast-moving environments where flexibility and execution are critical. This person brings a strong storytelling instinct, a sharp eye for what performs on social media, and a willingness to get hands-on at every stage of the process.

Teton Ridge brands include; Cowboy+, Cowboys & Indians Magazine, The American Rodeo, Teton Ridge Entertainment, Ridge Riders, Pro Fantasy Rodeo and more. 

WHAT YOU'LL DO:

Creative Development & Storytelling

• Generate, research, and develop original content ideas, including short-form and long-form features, profiles, and social-first series.
• Shape story arcs, structure narratives, and ensure content is compelling, clear, and aligned with brand voice.
• Identify culturally relevant moments, talent, and storylines within Western sports, rodeo, and lifestyle.
• Continuously identify opportunities to elevate content through new formats, platform trends, and innovative storytelling approaches.

End-to-End Production

• Own projects from ideation through post-production, including planning, scripting, shooting, and editing.
• Lead and execute shoots, including coordinating equipment, locations, and small production teams or freelancers as needed.
• Conduct interviews and field production independently when needed.
• Ensure projects are delivered on time, on budget, and at a high level of quality.
• Work closely with editors throughout post-production, providing clear, structured, and timely feedback to shape story, pacing, tone, and final polish.

Content Capture & Post Production

• Oversee the production / capture of high-quality video and photo content using both mobile and professional camera equipment. *The ability to lend a hand as a shooter is a plus.
• Partner with editors to refine cuts, elevate storytelling, and ensure content meets a high creative and technical standard across platforms.
• Edit content for social and digital platforms using tools such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Oversee post-production, including pacing, music, color, and final delivery.
• Maintain strong organization of footage, assets, and project files.

Social & Digital Integration

• Develop content with a clear understanding of platform-specific best practices across Instagram, TikTok, YouTube, and Facebook.
• Partner with the social team to ensure content is optimized for distribution, including format, hooks, and packaging.
• Apply a strong editorial eye to ensure content is engaging, well-paced, and optimized for audience retention and performance.
• Maximize cross-platform potential of all content, adapting stories for multiple outputs.

Project Management & Collaboration

• Manage multiple productions simultaneously, maintaining timelines, priorities, and communication across stakeholders.
• Collaborate with digital, social, editorial, and marketing teams to align on content needs and campaign priorities.
• Work effectively within small, nimble teams and step into multiple roles as needed to move projects forward.

QUALIFICATIONS

• Minimum 3 years of experience in content production, preferably across digital, social, sports, or entertainment.
• Experience leading shoots, including directing talent, managing small crews, and conducting interviews with confidence and clarity.
• Proven ability to produce content from concept through final delivery.
• Strong storytelling, writing, and interview skills.
• Proficiency with editing tools such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience working with both mobile and professional camera equipment is preferred.
• Highly organized with strong project management skills.
• Comfortable working in fast-paced, evolving environments.
• Willingness to travel and work non-traditional hours, including nights and weekends.
• Preference given to candidates with capture and editing backgrounds.

REQUIRED KNOWLEDGE & EXPERIENCE

• Strong understanding of Western sports, rodeo, and lifestyle culture.
• Clear point of view on what makes content engaging and shareable across social platforms.
• Ability to balance creative vision with efficient execution.
• Familiarity with cross-platform storytelling and content distribution.

EEO STATEMENT

Teton Ridge is an equal opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.

CALIFORNIA PRIVACY RIGHTS ACT (CPRA) NOTICE

Teton Ridge is committed to protecting your privacy. If you are a California resident, the California Privacy Rights Act (CPRA) grants you specific rights regarding the collection, use, and sharing of your personal information.

Information We Collect
As part of the application and recruitment process, we may collect personal information, including but not limited to Contact details (e.g., name, email, phone number), Employment history and qualifications, Identifiers such as IP address or device information when applying online, and Any other information you provide during the hiring process.

How We Use Your Information
We use your personal information to assess your qualifications and suitability for employment, communicate with you regarding your application, maintain records related to hiring decisions, and comply with legal and regulatory obligations.

Your CPRA Rights
As a California resident, you have the right to:
- Access the personal information we collect about you
- Request deletion of your personal information, subject to legal exceptions
- Correct inaccuracies in your personal information
- Opt-out of certain data sharing practices

How to Exercise Your Rights
To submit a request, use this form . For verification, we may require additional details to confirm your identity. By submitting your application, you acknowledge and agree to the collection and use of your information as described in this notice.