Integrated Marketing Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Integrated Marketing Specialist Marketing Full-time Regular Camarillo, CA, US 3 days ago Requisition ID: 2286 Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business! In providing the highest quality products & service Being a leader in innovation Having a compelling desire to improve and win in the marketplace In contributing positively not only in the workplace, but in our community and environment! With rapid growth comes opportunity. We are looking for an Integrated Marketing Specialist to join our team. This is a full-time, exempt, remote role, but preferably based in California. About the Role: The Integrated Marketing Specialist executes campaign plans approved by the Manager, Integrated Marketing. The Specialist brings hands-on B2B marketing experience across digital channels, marketing automation and analytics, and uses it to recommend optimizations based on campaign results. Every asset the Specialist develops is built for a defined stage of the customer buying journey, with the job of moving the buyer to the next stage and into a sales-accepted opportunity. The Specialist does not set campaign strategy, approve budgets or set channel standards; those sit with the Manager, Integrated Marketing and the channel owners: the Paid Search Lead for paid search, the Sr. Manager, Web & eBusiness for landing pages, and the Marketing Operations Lead for tracking and CRM integration. Success is measured by campaigns delivered on committed date and scope, an accurate project record and complete results reporting, and by the MQL-to-SQL conversion and pipeline contribution of leads its campaigns source, which this role reports on but does not control. Regional Commercial owns demand targets and won revenue. This is a hands-on integrated marketing role that runs on strong project management. It delivers campaigns that generate qualified demand; it does not own campaign strategy or commercial outcomes. Responsibilities: Owns the project plan and delivery record for each assigned integrated marketing initiative in the team's work management platform, from intake and kickoff through launch and wrap-up. Builds and maintains the tasks, owners, dependencies and dates for every initiative, keeps status current, and raises any risk to the committed date or scope with the affected owner before the deadline is missed. Runs kickoffs, status checkpoints and retrospectives, and records decisions and next steps in the project. Executes campaign plans approved by the Manager, Integrated Marketing across email and marketing automation, webinars, events, digital and print advertising, and social media. Develops the creative marketing tactics each campaign calls for, including gated content, sales enablement materials and video, with every asset mapped to a stage of the customer buying journey and built to move the buyer toward a sales-accepted opportunity. Plans and maintains the LinkedIn and social media content calendar for assigned campaigns, aligned to campaign launch dates and the buying journey stage each post supports. Builds global playbooks and campaign collections (assets, messaging, timelines and execution guidance) for regional teams to translate and localize. Executes campaigns directly in English-only markets; in all other markets, regional marketers own translation and in-market execution, and this role supplies launch support. Produces deliverables from approved templates and brand standards, and routes every asset through review and approval in the team's work management and proofing platforms before launch. Supplies market and competitor research to campaign briefs, which the Manager, Integrated Marketing owns. Paid search elements of a campaign are built to the search standards set by the Paid Search Lead, and landing pages are shared responsibility with the Web & eBusiness team; this role delivers the brief to each and owns the launch timeline. Campaign performance analysis and reporting. Analyzes assigned campaigns against their KPIs on a regular basis to determine effectiveness, including contribution to the MQL, ARR and FYRC targets set by marketing leadership, and measures progress on the key results that ladder to the team's objectives (OKRs). Identifies gaps against plan, analyzes their cause, and recommends corrective actions and optimization tactics to the Manager, Integrated Marketing. Publishes campaign results and project status reporting on the recurring cadence set by the Manager, Integrated Marketing, drawing figures from the CRM and web analytics systems of record. Every report states how the campaign performed against target and what is recommended next. Maintains the templates, intake forms and workflow standards the Integrated Marketing team runs on in its work management platform, and recommends changes to them; the Manager, Integrated Marketing approves changes. Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seeks guidance as necessary. Actively supports and participates in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP). Carries out all responsibilities in an honest, ethical and professional manner. Must be able to fulfill essential job function in a consistent state of alertness and safe manner. Handles various other duties as delegated by the Manager, Integrated Marketing. Qualifications: Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required. MBA a plus. Minimum of five (5) years of B2B marketing experience Inter/Adv knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required. Intermediate to advanced knowledge of Google Analytics (GA4), UTM codes and Looker Studio Intermediate to advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.) Intermediate to advanced knowledge of buyer journey, personas and overall lead nurture process Intermediate to advanced knowledge of marketing automation (list management, email, landing page, forms, etc.) Preferred Intermediate to advanced knowledge of Google Ads and LinkedIn Ads, Joomla, Drupal, etc.) and HTML Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.) Intermediate knowledge of social media networks Intermediate knowledge of SEO (on-page, off-page, link building) Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels) Intermediate knowledge of display networks Prior work experience in related microbiology and/or life science industry a plus Salary Range: $85,000 - $100,000. Compensation may vary based on geographic location, market conditions, candidate qualifications, and experience. Skills/Abilities: Breaks a campaign into tasks, owners, dependencies and dates that a team can run from without further explanation. Keeps several projects current at once and spots a slipping dependency before it moves the launch date. Follows up with contributors at any level until a task is done or escalated, without being prompted. Raises a risk early, with the impact and options stated, rather than reporting a miss afterward. Writes clear, accurate briefs, playbooks, status updates and meeting notes that others act on. Checks deliverables against templates, brand standards and launch checklists before they go out. Reads campaign data and explains in plain terms what changed and what to try next. Learns a new tool, channel or industry quickly and applies feedback on the next deliverable. Writes and speaks clearly and accurately in English for business audiences. Working Conditions: Is required to work normal office hours (with some flexibility as per the below) Monday through Friday (2-3 days in the Camarillo Office). May occasionally work early morning/evening/weekends to accommodate urgent customer requests in different time zones. Will occasionally be required to travel 5-10%. The work environment is typical office or administrative work. Work environment is not substantially exposed to adverse environmental conditions. Why you’ll want to join our team: Teamwork as a core value. At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business. Be a part of something big. Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks — today, that means protecting people in more than 100 countries. Growing fast, together. With rapid growth comes real opportunity — new challenges, more ownership, and room to build a career as we expand our science and our reach around the world. Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities. Benefits and Perks: 15 days of PTO & 10 paid company holidays Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program 401(k) with Safe Harbor and Profit-Sharing employer contributions Tuition Reimbursement program Charitable Contribution matching Employee Referral bonus opportunities *State paid short-term disability for California based employees We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. #J-18808-Ljbffr ADP, Inc.