Digital Marketing Coordinator

Description

Maytronics, a leading provider of innovative pool cleaning solutions, is seeking a highly motivated a Digital Marketing Coordinator to join the team. We are seeking a detail-oriented and execution-focused professional to support paid digital marketing programs across search, social, and dealer channels for Maytronics North America. This role is responsible for managing day-to-day agency coordination, campaign QA, platform operations, and dealer marketing execution.

This position combines hands-on coordination of paid media activities with platform support, campaign tracking checks, and dealer marketing assistance. The role works cross-functionally with the marketing team, IT, external agencies, and vendor partners to help ensure campaigns are organized, launched on schedule, tracked accurately, and escalated when issues arise. This is an in-office position based in our Duluth, GA location.

Responsibilities:

Paid Media & Agency Coordination
• Coordinate day-to-day communication with the external paid media agency on campaign execution, requests, timelines, and troubleshooting.
• Review campaign builds, targeting, links, and creative for accuracy before and after launch, using established checklists and direction from the manager or agency.
• Check conversion tracking and tagging setup across campaigns and flag potential issues to the agency, manager, or IT for review.
• Monitor campaign pacing, performance updates, and spend concerns, then help prepare follow-up questions or requests for the agency.
• Support setup and coordination for additional paid channels as scope grows.
• Pull, organize, and format campaign performance data to support recurring reporting and internal updates.

Platform Operations
• Provide day-to-day coordination support for the Dealer CRM, including campaign setup requests, status checks, and monitoring support.
• Identify, document, and escalate platform issues to IT, vendors, or internal stakeholders for resolution.

Dealer Marketing
• Assist with dealer marketing campaigns, including asset delivery, timeline tracking, campaign setup support, and performance data collection.
• Coordinate with dealers and internal stakeholders to help keep campaign materials, approvals, and launch timelines moving.

Cross-Functional & Operational Support
• Maintain documentation for campaign processes, platform access, checklists, and recurring workflows.
• Support basic analysis, reporting preparation, and troubleshooting across digital marketing platforms as needed.
• Track escalated technical or vendor issues and provide status updates until resolved.

Requirements
• Bachelor's degree preferred; Marketing or Communications majors a plus. Equivalent experience will be considered.
• 1-3 years' experience in digital or paid media marketing, ideally with exposure to agency coordination.
• Working familiarity with Google Ads, GA4, and Google Tag Manager.
• Experience with marketing automation or CRM platforms; High Level experience a plus.
• Strong attention to detail and comfort reviewing campaign setups for accuracy.
• Excellent organizational skills with the ability to manage multiple concurrent campaigns and deadlines.
• Strong communication skills and comfort coordinating with external partners.
• Experience with dealer or channel marketing programs is a plus.
• Knowledge of MS Office products (Excel, Word, PowerPoint).