Senior Director, Market Development and Intelligence - Heartland
Spectrum
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Can you turn local market signals into actions that drive growth across Residential, Business and Community Solutions? Lead the identification, assessment and response to competitive threats and market opportunities across assigned markets and translate emerging intelligence into actionable recommendations that drive net gain growth. How You’ll Make an Impact Competitive Intelligence Landscape Develop and maintain a comprehensive understanding of competitive activity across assigned markets with focus on local competitive behaviors Identify emerging threats from fiber overbuilders, wireless providers, municipal networks and other market entrants Analyze competitive pricing, promotions, product launches, go-to-market strategies, product and service performance and network expansion plans Utilize external data sources and establish mechanisms to capture local intelligence before it becomes widely visible, and provide custom reporting and presentations on competitive intelligence Market Development Leadership Build local relationships through the BDS team with industry associations, local builders, developers, county administrators and model agents Establish a new build inventory by market area that identifies opportunities to accelerate Residential, Business and Community Solutions growth and create a consistent pipeline of growth opportunities for assigned markets Coordinate with sales, developers, permit offices and utility companies to ensure early awareness of opportunities, proper planning and bids, proactive drop installation, joint trenching and pre-wire efforts in partnership with Field Operations Market Leadership Partnership Serve as a strategic advisor to RVPs and government affairs teams Build trusted relationships across local teams to strengthen information flow and execution What You’ll Bring to Spectrum Required Qualifications Education Bachelor’s degree from accredited four-year college with major in Marketing, Management, Finance, Statistics or Economics Experience 10+ years of leadership experience in consulting, strategy, market development, business development or competitive intelligence Experience working directly with field operations and local market leadership teams Skills Ability to read, write, speak and understand English Strong competitive analysis and strategic planning capabilities and the ability to identify trends, patterns and emerging threats from multiple data sources Ability to translate large amounts of information into concise and actionable executive recommendations Strong financial and business acumen including investment prioritization analysis Ability to challenge assumptions and drive constructive debate using facts and data Deep understanding of the broadband telecommunications and connectivity landscape Knowledge of fiber, HFC, fixed wireless, satellite and emerging connectivity technologies and familiarity with related investments and trials Understanding of Residential, Business and Community Solutions customer acquisition, retention and market share dynamics Knowledge of new construction, multi-dwelling units, community development and network expansion strategies Experience leading high-performing teams through change and ambiguity Strong coaching and talent development capabilities Preferred Qualifications Education MBA Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life. A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. #J-18808-Ljbffr Spectrum
$104.05k - $135k
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