Senior Manager, Oreo Insights & Analytics

Job Description

The Mondelēz Insights and Analytics Team and Culture  
We are a high-performing, collaborative team who bring the voice of the consumer and shopper into our business and make a tangible business impact. We are developing cutting edge data, analytics and AI tools that give a significant competitive advantage. We foster a supportive team atmosphere to amplify individual strengths and curiosity.  We value a diversity of talent, experiences, and backgrounds to expand our team culture.

Profile Summary   

This is a leadership role responsible for managing all research and analytics needs for Oreo Innovation & Oreo Platforms (e.g Oreo Minis, Oreo Thins etc), covering strategic initiatives such as positioning, innovation, and communication. This leader partners with and supports the Oreo Platform Director on both day-to-day and strategic projects. In addition, the Sr. Manager serves as the primary Insight & Analytics point of contact for the Oreo Senior Director for Innovation, owning the I&A support for Oreo Innovation across the portfolio. The Sr. Manager should proactively identify business opportunities and offer solutions based on a deep understanding of category and consumer insights by leveraging analytics that holistically combine all internal, external, and syndicated data sources. The key success driver for this role is to provide a tangible and measurable business impact by leveraging various quantitative and qualitative research, category data and integrating advanced analytics capabilities that feed into the development and execution of strategies that drive the brand. 

Key responsibilities:   

Holistic Business Understanding and Thought Leadership  

• Single point leader responsible for the application and integration of all US data, insights, capabilities, and knowledge to drive Oreo Platforms business strategies and plans. Manages complex business questions and helps the team set strategic direction. Acts as a business leader and partner, not just a market research specialist. 

• Uses knowledge of key macro trends, leads understanding of consumer, market, and competitive landscape, and leverages multiple internal, external, and syndicated data sources to proactively diagnose Oreo Platforms business performance and address focused business issues. 

• Leads and applies understanding of brand/marketing fundamentals to assess category drivers, copy quality, brand health, and consumer behavior, and assists in Oreo Platforms brand strategy development. Integrates media tracking and advanced analysis (MMM) with brand health understanding and consumer media consumption understanding to recommend optimum marketing and media strategies. 

• Identifies trends that will impact the Oreo portfolio by leveraging real-time data and contemporary analytics.

Innovation Strategy and Execution

• Serves as the primary Insight & Analytics point of contact for the Oreo Senior Director for Innovation, owning I&A support for Oreo Innovation across the portfolio.

• Identifies and triangulates consumer trends with category performance data to steer Oreo innovation strategy and drive business growth.

• Partners with cross-functional teams to evaluate innovation concepts, leveraging syndicated data, consumer research, and advanced analytics to inform go/no-go decisions and optimize the innovation pipeline.

• Effectively guides cross-functional team members to an objective viewpoint and influences leadership in the implementation of innovation action steps. Communicates complex issues with impact and clarity.

Consumer Insights Leadership

• Ensures that the team uses a broad range of contemporary research and analytics tools / resources / processes to assess business issues. Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth; Acts as a consumer expert and leader of research design and interpretation of results. 

• Interpret and pragmatically translates research learning into feasible business building steps and ensures alignment with key business partners (including brand marketing, sales strategy and top tier customer teams). 

KEY QUALIFICATIONS:

• 7+ years experience in Insights, Analytics, Strategy roles in CPG.

• Proven track record of driving business by leveraging insights and analytics.

• Demonstrates ability to influence cross-functional and upper management to impact decision-making

• Outstanding communication skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely

• Data pulling, analysis, and visualization skills are a must

• Technical market research and analytical expertise in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses, including the role of AI and GenAI in insights. 

• A Bachelor's degree is required; Post-graduate degree or equivalent in Market Research, Social Sciences or Statistics is preferred.

Salary and Benefits: The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.  

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact View phone number on waitwhatdoyoudo.com for assistance.

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Job Type

Regular

Brand Building insights

Insights