Marketing Coordinator

Position Summary The Marketing Coordinator is self‑motivated and flexible to thrive at Boisset Collection, a fast‑paced, dynamic, and entrepreneurial company. The role assists in the promotion and image‑building of the company and its properties by developing, coordinating and executing various public relations programs directed at media, trade, consumers and Boisset employees. These programs can include media outreach; distribution of information to the press; submission of wine samples to publications, critics and competitions; development of communication tools; and organization and staffing of press, trade and consumer events. Essential Functions Manage and fulfill media requests for product information, quotes, photos, materials and samples (including organization, shipment and tracking of wine samples). Review newspapers, magazines, journals, broadcasts, newswires, social media and blogs, etc. for industry trends and areas of opportunity for Boisset to get coverage. Collect and organize media coverage both print and online, make clips for internal and external distribution and create media reports as needed. Develop and manage calendars and records for key media programs – with specific focus on press sample submissions to key wine publications, critics and competitions. Maintain and update lists of press contacts for media covering industries including wine, beer, spirits, fashion, travel and lifestyle. Help coordinate and execute media visits to properties. Coordinate samples, press kits and other materials for key media tastings and events. Maintain up‑to‑date web content as it relates to public relations, including posting reviews, media coverage, press releases and press kits on Boisset Collection and JCB websites. Communicate major company events and news via the production of the weekly Boisset Buzz newsletter as well as reviews and media coverage via the bi‑monthly In the News newsletter. Produce accolade sheets for the sales team and PR slides to be included in the deck for the monthly sales call. Develop excellent working relationships with cross‑functional teams (brand marketing, digital, sales, winemaking, direct to consumer, order team, etc.) to provide PR support as required. Assist with researching and distributing press releases to targeted media. Assist with organization and management of events, including press and promotional events. Assist with the production of company publications and collateral, including in‑house coverage books, coverage reports, and brand brochures. Assist with any press, brand and event photography shoots and filming. Assist with organization of internal wine tastings to inform PR strategy. Source articles to be framed for display at Boisset properties and work with framers to ensure projects are being completed accurately and timely. Support PR team with general administrative functions. Coordinate entry environment at the Boisset Offices: notify people when packages are delivered, ensure timely pick up and organization of packages. If packages are not picked up by an employee notify the person’s manager or Human Resources. Welcome guests, offer guests water, notify the individuals the person is here, and offer help with organizing a space for meeting. Keep the entry way organized and welcoming. Contact FedEx or other shipping services if items are not picked up. Additional Functions Comply with all company safety policies, practices, and procedures. Participate in safety training and report all unsafe conditions or work practices. Participate in team efforts and perform additional duties as needed. Minimum Qualifications 1‑2 years of work/internship experience within an office environment, or agency, in a position related to Marketing, Communications, Public Relations, Advertising or Administration. Highly organized with an eye for detail. Excellent written and oral communication skills. Ability to prioritize and manage multiple tasks on deadline. Demonstrated ability to work effectively and flexibly in a rapidly changing, fast‑paced environment. Positive attitude and self‑starter with the ability to forge relationships and add value to PR team. Proven desire and ability to think creatively in driving Public Relations efforts. Ability to work harmoniously with co‑workers and perform duties and responsibilities in a manner consistent with the company’s value of exhibiting the highest quality standards in all endeavors. Preferred Qualifications Bachelor’s Degree in Communications/Public Relations/Marketing/English or related field preferred, and experience in a public relations capacity is a plus, but not required. Thorough proficiency in Microsoft Excel; MS Word, MS PowerPoint required; preferred intermediate proficiency in Adobe Creative Suite (especially Photoshop, InDesign and Illustrator) Passion for learning the wine business Valid driver’s license and ability to travel within San Francisco and California’s Bay Area to accomplish tasks when required (own car not required), including some evenings. Ability to lift approximately 45 pounds, to stand for 2‑3 hours, and to bend, kneel, and/or crouch. Physical Requirements/Work Environment Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Primarily in a well‑lit, heated and/or air‑conditioned indoor setting with adequate ventilation. Periods required in an un‑heated indoor setting (warehouse) with changing conditions. Short periods outdoors while conducting tours or moving between buildings. Moderate noise levels typical of public space: music sound system, public conversations, telephones/cell phones, large groups. Schedule and Travel Requirements Variable schedule: primarily a set schedule but may require weekends, periodic evenings, and/or periodic or seasonal overtime. #J-18808-Ljbffr