Social Media Marketing Manager

Job Description

Job Description

Social Media Manager

My Fun Port A – Port Aransas, TX

Job Type

Full-Time

Location

Port Aransas, Texas

Salary

Competitive salary based on experience

About My Fun Port A

My Fun Port A is a leading tourism and hospitality company in Port Aransas, Texas, operating a diverse portfolio of businesses that create unforgettable experiences for visitors and locals alike. Our brands include:

• My Fun Port A
• Deep Sea Headquarters
• Scarlet Lady Dolphin Adventures
• Jackfish Cart Rentals
• Fins Grill & Icehouse
• Tortugas Saltwater Grill
• MacDaddy's Family Kitchen

We are seeking a creative, energetic, and results-driven Social Media Manager to lead the digital presence of all brands under the My Fun Port A umbrella.

Position Summary

The Social Media Manager will be responsible for developing, creating, managing, and analyzing content across all social media platforms for the My Fun Port A family of businesses. This position requires a highly organized and creative individual who can tell compelling stories through photos, videos, graphics, and written content while driving engagement, brand awareness, and bookings.

The ideal candidate is comfortable working in a fast-paced environment, creating content on-site, collaborating with influencers, and using analytics to improve performance. This position reports directly to the Marketing Director and Ownership Team.

Responsibilities

Content Creation & Production

• Capture high-quality photos and videos across all company locations
• Create engaging social media content including reels, stories, posts, and short-form video
• Develop content calendars and campaign schedules
• Write compelling captions and social media copy
• Coordinate and execute seasonal, promotional, and event-based content
• Attend company events and activities to document experiences in real-time

Social Media Management

• Manage daily posting across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms
• Schedule and publish content according to marketing strategy
• Monitor comments, messages, reviews, and audience engagement
• Maintain brand consistency across all businesses
• Stay current on social media trends, platform updates, and best practices

Digital Asset Management

• Organize and maintain photo, video, and graphic libraries
• Ensure all digital assets are properly categorized and accessible
• Manage content archives and brand resources
• Coordinate with photographers, videographers, and creative partners as needed

Analytics & Reporting

• Track social media performance metrics and KPIs
• Analyze engagement, reach, follower growth, website traffic, and conversion data
• Prepare monthly performance reports for the Marketing Director and Ownership
• Identify opportunities to improve content performance and audience growth
• Monitor competitor activity and industry trends

Influencer & Partnership Management

• Identify and recruit influencers, content creators, and brand ambassadors
• Coordinate influencer visits, campaigns, and partnerships
• Track campaign performance and ROI
• Build relationships with tourism partners and local businesses
• Manage influencer agreements, content deliverables, and timelines

Collaboration

• Work closely with the Marketing Director on strategy and campaign execution
• Collaborate with business managers and department leaders to identify marketing opportunities
• Support special projects, events, promotions, and company initiatives
• Assist with other marketing-related duties as assigned

Qualifications

Required

• 2+ years of social media marketing, content creation, or digital marketing experience
• Strong photography and videography skills
• Experience with Instagram, Facebook, TikTok, YouTube, and other social platforms
• Excellent written and verbal communication skills
• Ability to manage multiple brands simultaneously
• Strong organizational and time management skills
• Valid driver's license and reliable transportation
• Ability to work evenings, weekends, and special events when needed

Preferred

• Experience in tourism, hospitality, entertainment, or restaurant marketing
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar editing software
• Experience running paid social media campaigns
• Knowledge of Meta Business Suite, Google Analytics, and social media reporting tools
• Experience working with influencers and creator partnerships
• Drone photography/videography experience is a plus

What We're Looking For

The ideal candidate is:

• Creative and passionate about storytelling
• Comfortable being behind the camera and directing content shoots
• Highly organized and detail-oriented
• Self-motivated and able to work independently
• Excited about tourism, hospitality, fishing, dining, and coastal experiences
• Data-driven and focused on measurable results

Benefits

• Competitive compensation
• Opportunities for advancement within a growing company
• Access to unique tourism and hospitality experiences
• Creative freedom and ownership of projects
• Work in one of Texas' premier coastal destinations

Apply Today

If you're passionate about social media, content creation, and helping showcase the best experiences Port Aransas has to offer, we'd love to hear from you.

Join the My Fun Port A team and help tell the stories that make Port Aransas unforgettable.

My Fun Port A consists of 3 restaurants and 5 tour based companies out of Port Aransas. The company has been family owned and operated since 1996. Our busy season is May- September like most coastal communities. Most of our senior leadership has been with us 10+ years due to the great work environment and flexibility to grow with the company!