Public Relations Specialist

We are always seeking talented, motivated, growth-minded, and creative individuals. Our firm is committed to providing employee support and advancement, while embracing inclusion and innovation as keys to a stronger future.

We invite you to explore the position below and to submit your application to join our team!

The Public Relations (PR) Specialist, as part of the Communications team, will be responsible for supporting public relations initiatives and other day-to-day communications activities.

Essential Duties and Responsibilities:

• Build and maintain relationships with media contacts and coordinate media inquiries and interviews.
• Assist in updating and maintaining media contact lists.
• Assist in monitoring and regularly reporting results of public relations activities.
• Work closely with the Marketing team, practice groups, and other departments to support public relations needs and initiatives.
• Develop and produce high‑quality content for press releases, media pitches, the firm’s website, as well as other materials as assigned.
• Ensure all content aligns with the firm’s brand guidelines and maintain a consistent tone and style.
• Ensure all content complies with relevant laws, regulations, and firm policies.
• Leverage AI to generate or improve content. Other projects and duties as assigned.

Knowledge, Skills, and Abilities:

• Strong media relations skills, including the ability to identify newsworthy angles, develop targeted pitches, manage reporter outreach, and secure earned media opportunities.
• Established relationships with reporters and media contacts relevant to the firm’s key industries and markets.
• Excellent oral, writing, and project management skills with a strong understanding of AP style.
• Strong editing and proofreading skills, including ability to improve structure, clarity, grammar, and tone.
• Attention to detail and strong organizational skills.
• Experience preparing reports with the ability to organize data, interpret results, identify key takeaways, and communicate insights clearly.
• Process-oriented mindset, with the ability to follow and help improve workflows, calendars, and tracking systems.
• Ability to think creatively and strategically about public relations opportunities, media angles, and ways to amplify firm news and thought leadership.
• Ability to manage multiple projects and deadlines effectively.
• Demonstrated professionalism, confidence, and sound judgment when communicating with stakeholders.
• Experience using AI to support content generation and communications projects.

Education and/or Experience:

• Bachelor’s degree required, with a specialization in public relations, communications, English, or an equivalent field.
• Minimum five (5) years of experience in public relations, preferably within a law firm or professional services environment.

The Firm will comply with any applicable city or state workplace mandates in effect in regards to Covid-19.

This position description is intended to describe the general content of and requirements for the performance of the job. The statements contained in the position description are not necessarily all-inclusive and additional duties and responsibilities may be assigned as determined by business needs.

This position description does not constitute a written or implied contract of employment.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

By applying for this position, you agree and understand that Troutman Pepper Locke will process your Personal Information pursuant to the terms of our Worker and Applicant Global Privacy Notice. If you have questions about our data handling practices, or you are a resident of California, the United Kingdom, or the European Union and wish to exercise your privacy rights, please contact us at View email address on aiapply.co.

Equal Employment Opportunity
Troutman Pepper Locke adheres to a policy of equal opportunity and will make all employment decisions, which include hiring, promotion, transfer, demotion, evaluation, compensation and separation, without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, pregnancy, citizenship, disability, genetic information, marital or armed forces status and any other classification as protected by law.

Compensation is dependent on several factors, such as position, location, market, education, training, and/or experience.

Hiring Salary Range: