Senior Paid Media Marketing Manager

Senior Paid Media Manager

Location: Salem, NH

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

About the Role:

As the Senior Paid Media Manager, you will be responsible for building and executing campaigns and overseeing their performance across all global paid media channels. You'll collaborate cross-functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.

What You'll Do:

Strategy & Planning

• Develop and refine quarterly cross-channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives
• Support quarterly media planning, allocating spend across channels and campaigns
• Monitor and track paid media pipeline targets and full-funnel KPIs

Execution & Optimization

• Oversee campaign execution across Google Ads, LinkedIn, display and other media channels with support from external and internal teams
• Serve as the primary day-to-day agency point of contact for channel and campaign operations
• Implement A/B testing frameworks for always-on creative, audience, and landing page optimization
• Leverage AI in campaign execution to increase speed to market

Performance & Reporting

• Drive pipeline attribution and conversion tracking across paid media touchpoints
• Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense
• Collaborate with Marketing Ops and Business Insights to report campaign results for executive, cross-functional, and partner audiences

Collaboration & Enablement

• Work closely with creative and content teams to develop high-performing ad creative and assets
• Partner with MarOps and RevOps to design holistic KPIs and reporting framework
• Mentor junior team members and contribute to internal training initiatives

What You'll Need to Succeed:

• 8+ years of experience in digital marketing, with a focus on paid media strategy and execution; agency experience a bonus
• Strong hands-on experience with major ad platforms: Google Ads, Meta Ads, LinkedIn Ads, programmatic DSPs, etc. Bonus for ABM targeting platforms like 6Sense
• Deep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi)
• Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media campaign execution
• Proven success managing large-scale B2B campaigns across multiple platforms
• Excellent communication and project management skills
• Experience in SaaS or enterprise tech preferred

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic. Compensation details: the base salary for this role ranges from $125k to $148k, in addition to a 15% bonus structure. Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees' well-being, and a number of voluntary benefits to choose from available upon date of hire. #LI-HYBRID