MAIN STREET COORDINATOR

Main Street Coordinator

The Main Street Coordinator assists in the development and implementation of a comprehensive Main Street Revitalization Plan for the Downtown District using the Main Street Program Four-Point Approach: Organization, Promotion, Economic Restructuring, and Design. The position supports downtown revitalization efforts through event coordination, marketing, business engagement, and volunteer support.

Essential Job Functions

• Plans and coordinates, and supports Main Street events throughout the year, including development and marketing of event calendars, procurement of supplies, decorations, event setup, and event takedown. Provides on-site logistical oversight for events, including large-scale events with significant attendance and varying weather conditions. Documents events through photographs, audio, and video as appropriate.
• Coordinates marketing and communications for Main Street program activities by developing and maintaining announcements, press releases, informational bulletins, event calendars, websites, social media content, electronic message boards, and other promotional materials. Produces and distributes a regular downtown-focused newsletter highlighting events, City initiatives, and local businesses.
• Implements marketing and promotional strategies to encourage downtown business development and retention, utilizing performance tracking and social media analytics to evaluate reach, engagement, and effectiveness.
• Supports the implementation of downtown development strategies using the National Main Street approach in coordination with Main Street Douglasville, the Douglasville Downtown Development Authority, and other external stakeholder groups.
• Provides administrative and clerical support to the Economic Development Department, including post-event evaluations, preparation of reports related to Main Street activities, social media metrics, events, and program updates, and maintenance of records related to downtown business activity.
• Serves as a liaison between downtown business owners and available business resources; responds to inquiries and facilitates connections between business owners, City staff, and community partners to address challenges and opportunities.
• Coordinates events, promotions, and advertising strategies with business district organizations, community groups, and City departments to enhance community image and retail opportunities.
• Coordinates special events and fundraisers related to Main Street Douglasville; assist with identifying and developing funding sources; and supports membership, sponsorship, and fundraising participation.
• Assists individual tenants and property owners with physical improvement projects by providing information on applicable guidelines, regulations, and available financial mechanisms. Supports informational workshops related to façade improvement and grant opportunities.
• Recruits, coordinates, and supports volunteers as needed and provides day-to-day guidance to assigned interns, including task assignments and mentoring.
• Attends training sessions and conferences, including occasional travel, to remain current on best practices in economic development, downtown revitalization, and the Main Street program.
• Performs other related duties as required.

Minimum Education and Experience Requirements

• Bachelor's degree in Planning, Public Administration, Economic Development, Historic Preservation, Marketing, Tourism, Business Administration, or a related field, and two (2) years of professional experience in planning, economic development, marketing, tourism, business administration, or a related area. An equivalent combination of education and experience may be considered
• Experience with the Main Street Program is preferred.

Certification, License, and Special Requirements

None.

Knowledge, Skills and Abilities

• Knowledge of federal and state Main Street Program principles and goals.
• Knowledge of general business and economic development concepts.
• Strong organizational and time-management skills.
• Skill in oral and written communication.
• Skill in using standard computer applications, including Microsoft Excel, PowerPoint, and design or content management software.
• Ability to manage multiple projects and meet deadlines.
• Ability to work independently and collaboratively as part of a team.
• Ability to coordinate events, volunteers, and interns effectively.
• Ability to exercise sound judgment within established policies and procedures.
• Ability to maintain basic budget and expenditure tracking.
• Ability to engage with community members, business owners, volunteers, and stakeholders in a professional and customer-focused manner.

Physical Demands

The work requires extended periods of sitting, with intermittent standing and walking. Duties include frequent use of computers and office equipment and occasional lifting, carrying, pushing, or pulling event materials and supplies. The position also requires regular standing and walking during events and the ability to work outdoors for extended periods in varying weather conditions.

Work Environment

The work is typically performed in an office setting and throughout the downtown district, including indoor and outdoor event locations. The work environment may involve changing priorities, occasional unanticipated demands, and work outside normal business hours to support downtown events and activities, including evening, weekend, and holiday work, fluctuating workloads, and exposure to varying weather conditions.