VP of Paid Media

Location: Remote [United States] Salary: $220k-275k, OTE: $280-350k About Clever Clever is a venture-backed real estate technology company on a mission to revolutionize the way people buy, sell, and manage real estate. We’ve helped over 30,000 homeowners sell their homes while saving thousands in fees, and we’re just getting started. With a strong foundation in real estate, we’re aggressively expanding through vertical integration, building a suite of adjacent businesses that serve customers at every step of the home transaction journey. We’ve built the leading online education platform in real estate and earned a 4.9 TrustPilot rating with over 3,800 reviews – helping consumers save over $210 million in real estate fees. If you’re excited to play a key role at a company that transforms how people navigate their real estate journey, we’d love to hear from you. Role Overview We’re hiring a VP of Paid Media to own Clever’s growth across every paid channel and scale us into one of the highest-performing paid acquisition teams in real estate. This role reports to the President and serves as a critical partner to our VP of Marketing, Sales leadership, and Product—helping Clever scale a world-class, in‑house paid growth function with the speed, creative velocity, and testing discipline of the best consumer brands in the market. This is a senior operator‑leader role for someone who has personally managed million‑dollar monthly budgets, and wants to build the system, the team, and the playbook from the ground up. This role will bring a clear point of view on what a high‑performing paid team looks like, whether that’s a tight in‑house pod, a flexible network of contractors for creative and statics, or some combination, and will own the outcome end to end. This is an exciting opportunity for a senior leader to bring the vision and execute it. Key Responsibilities Take full accountability for Clever’s growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature. Own the entire paid customer journey: ad creative, audience targeting, landing pages, on‑page experience, lifecycle (email and SMS) follow‑up, and conversion to qualified pipeline—not just the ad itself. Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one‑off wins. Set the creative and testing roadmap—diagnose what’s working, kill what isn’t, and operate with a high cadence of disciplined experiments across ads, landers, and funnels. Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what’s actually driving profitable growth. Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever’s time and dollars. What Success Looks Like In 6 months Fully audited Clever’s paid accounts with a clear plan on what to scale, fix, or kill. Moved paid execution in‑house, with the systems and team to support it. Grown monthly paid spend meaningfully while holding or improving ROAS. In 12 months At least two new channels have matured into profitable, scaled growth drivers. Monthly paid spend has grown materially with disciplined ROAS across every channel. Paid growth runs fully in‑house with a documented testing playbook driving consistent gains. Your team tests the full funnel—ads, landers, lifecycle, conversion—in tight partnership with Sales. Clever’s paid function is recognized as one of the highest-performing in our category. Ideal Candidate 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad‑level performance, account structure, and landing page diagnostics. Has personally managed million‑dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome. Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels. Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click. Bias toward building systems and testing playbooks, not just running campaigns. AI‑forward—actively using AI tooling to compound creative output, audience research, and analysis. Excellent communication skills, able to influence across teams and levels. Real estate, fintech, or marketplace industry experience a plus. What We Offer Salary: $220k-275k, OTE: $280-350k with upside potential for overperformance Comprehensive Benefits: Medical, dental, vision, and life insurance Paid Time Off: 18 days of PTO (increases with tenure) plus 10 paid holidays Professional Development: Annual budget for learning and career growth Tenure Sabbaticals: Paid sabbaticals to celebrate major milestones Clever Product Benefit: Exclusive access to Clever homeownership perks Work‑From‑Home Stipend: Support for your remote workspace 401(k): Retirement plan administered through Guideline Parental Leave: 6–12 weeks of paid parental leave Wellness Benefits: Free counseling sessions and optional weekly meditation Equal Employment Opportunity Employer Statement: Clever Real Estate provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr